Word of Mouth Workshops
Our workshops bring together all the key stakeholders and agencies responsible for growing your brand to create powerful new approaches to insure you maximize the word of mouth advocacy of your marketing investments.
- Teach your key marketing executives how WOM really works
- Identify your existing WOM assets & liabilities
- Generate specific strategies and tactics to drive growth through WOM
- Grounded in research from TalkTrack®, Keller Fay Group’s unique research system that monitors both online and offline conversations about companies and brands
- Insights based on decades of experience in word of mouth marketing and measurement
- Action-oriented – highly participatory, with exercises to reveal your opportunities and challenges. The final deliverable is a WOM action plan.