Agencies need fresh ways of approaching new business pitches. Once business is won, clients are looking to agencies to optimize their media plans, and they are demanding measurable results from their campaigns.
Keller Fay research provides unique approaches for each of these phases, drawing on both our award winning syndicated research as well as custom solutions. Only Keller Fay provides a holistic view of word of mouth, both online and offline, to determine which categories and brands are being talked about, through which channels, the dynamics that drive word of mouth, the impact, and the relationship between media and WOM.
How Agencies Use TalkTrack® and Our Custom Solutions
- New business pitches
- Planning & Optimization
- Campaign Effectiveness Management
- Custom ROI Metrics
- Channel optimization: earned, owned and paid
- WOM data stream for modeling