Word of mouth is “the most disruptive factor in marketing,” according to McKinsey.   “The rewards of pursuing excellence in word-of-mouth are huge, and it can deliver a significant competitive edge few other marketing approaches can match.”  Word of mouth is proven to drive sales and increase your marketing effectiveness.   But you can’t leave it to chance.  You need research to guide your strategy and assess the impact of your efforts.

Keller Fay provides unique research tools that help you  assess your word of mouth opportunities, whether by optimizing current marketing activities for maximum WOM impact, or identifying new opportunities. For the first time, brand marketers can understand the relationships among all of the forces –both online and offline — that drive advocacy and propel brands forward.

Don’t just take our word for it.  Here’s what our clients say about us:

att-logo“AT&T has found Keller Fay’s TalkTrack® very insightful for understanding what consumers are saying about our brand.  We’ve found that word of mouth is an important driver of our sales, and that TalkTrack® can be used to understand what’s helping and hindering customer acquisition and retention.  It’s an important part of our marketing mix and critical to our marketing analytics.”- Greg Pharo, Director, Market Research & Analysis, AT&T

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