Marketers are under increasing pressure to leverage their marketing investments for greater impact. McKinsey has said: “The rewards of pursuing excellence in word-of-mouth are huge, and it can deliver a significant competitive edge few other marketing approaches can match. It’s the most disruptive factor in marketing.”
Keller Fay research provides unique tools for assessing word of mouth opportunities, whether by optimizing current marketing activities for maximum WOM impact, identifying new opportunities, or uncovering under-leveraged ones. For the first time, brand marketers can understand the relationships among all of the forces, both online and offline, that drive advocacy and propel your brand forward.
How Brand Marketers Use TalkTrack® and Our Custom Solutions
- Word of Mouth situation assessment
- Influencer strategies and targeting
- Channel optimization: earned, owned and paid
- Message enhancement
- Media planning and optimization for maximum word of mouth
- Marketing and campaign effectiveness tracking
- Crisis Management
- Unique data stream for market mix modeling
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