TalkTrack® supports your marketing decision making:

Situation Assessment

  • Is your brand a word of mouth leader or laggard?
  • What is your TalkShareTM relative to the competition?

Targeting

  • Who’s talking about your brand/category? And who should be?
  • Which influencers should you be targeting?

Channel Selection

  • What media/marketing contacts are driving your talk?
  • Which can be leveraged to drive more talk?

Message Development

  • What exactly are consumers saying about your brand and competition?
  • Is current messaging leading to strong recommending?

Marketing Effectiveness

  • Is your marketing moving the WOM needle?
  • Which elements of your marketing are having the most impact?
  • What’s the impact of a crisis or event on WOM?

For more information:

TOP