Great Experiences Are the Foundation of Powerful Social Marketing
By Ed Keller Every marketer is looking for the secret sauce that will help them create buzz. “The pressure to create ‘viral’ advertising, the urge to get more views online, that leads people to push the envelope,” said the President and chief creative officer at Grey New York in a recent New York Times article. Only a few fortunate brands, however, will realize their dreams searching for viral hits. Among the top 500 brands on YouTube, for example, the average video is seen by a modest 84,000 . More >
The Platinum Age of TV and the Buzz — All the Buzz — That is Driving It
By Ed Keller Wired magazine declared that we are witnessing “The Platinum Age of TV” in its April cover story. This boom time for quality TV, it says, is powered by a “hyper-social, data-driven” approach to new show creation and promotion. “It all adds up to a potentially thrilling new era for television, one that values shows that spark conversations, not just those that hook us for 30 minutes.” I agree completely that the ability to spark conversation is what separates the winners from . More >
Ed Keller talks with LA’s KFWB News Talk 980
Ed Keller talks about word of mouth marketing with LA’s KFWB News Talk 980 Hosts Penny Griego and Paul Lowe. Listen to the interview here.
Ideas Trump Technology: A Message Worth Sharing
See why Ed Keller believes that the “idea, or message, needs to come first in the marketing process” in his new post at Mediapost.com.
The Liberal Bias of the Twitter Audience
By Ed Keller A recently released Pew study declared, “The reaction on Twitter to major political events and policy decisions often differs a great deal from public opinion as measured by surveys.” Sometimes Twitter reaction is more liberal than public opinion, sometimes more conservative, said Pew. But when it comes to Twitter reaction regarding the 2012 elections and President Obama’s inauguration, the tilt was decidedly pro-Obama. My firm tracked word of mouth throughout the 2012 election . More >
Thinkbox research quantifies the significant impact of consumer conversations, and how to get people talking
By Steve Thomson Latest research from Thinkbox* underlines the impact of brand word of mouth – and especially offline WOM – on brand health, demonstrating beyond all doubt that WOM is more than a ‘nice-to-have’. Thinkbox asked big data specialists D2D to undertake a thorough analysis on the drivers of WOM (both on and offline, using our TalkTrack® data for the latter); in turn, D2D looked at WOM’s impact on some key brand metrics – web visits and brand reputation. A key finding was . More >
Young “Digital Natives” Devour Media, both New and Old
by Brad Fay The transformation in our media landscape is breathtaking no matter who you are, but it holds special import for the so-called “Digital Natives” who are consumers young enough to have no memory of a life without web browsing, cell phones, texting, and high-definition video. This digital generation, born during the last two decades, was the subject of this month’s panel discussion at the iMedia Video Summit organized by Jack Myers, author of Hooked Up: A New Generation’s Take . More >
Deploying A Marketing Strategy That Will Get People Talking
With a tidal wave of brand conversations happening, how can your brand paddle into the surf? Find out in Ed Keller’s latest Commpro.biz article.
Word-of-Mouth Goes Mainstream, Is Now Measureable
“Word-of-Mouth Goes Mainstream, Is Now Measureable” is the subject of Ed Keller’s op-ed in Ad Age. Keller lays out three compelling insights about how to unleash marketing’s “not so silent partner” which he calls “a game-changing element of today’s marketing mix.”
Read more in Ad Age
The Super Bowl is Just One Example of the Power of Social Viewing
By Ed Keller The Super Bowl is upon us, and with it anticipation about the advertising is heating up. Some say that interest in the ads is as great, or greater, than interest in the game itself. There is no question that the Super Bowl generates not only a large viewing audience but also tremendous buzz – offline and online – about the ads. Rather than being a once a year phenomenon, however, the Super Bowl is merely one in a series of programming options each year that proves an important . More >