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Working to best assist marketers in planning and evaluating their overall programs, the Keller Fay Group has developed the first continuous monitoring system of all marketing-relevant conversations in America, in whatever form or context they occur, including face-to-face, telephone and internet.
Interviewing a fresh, nationally representative sample of 700 Americans 13+ every week of the year, TalkTrack™measures over 250,000 conversations about brands annually.
Our continuously updated database reveals...
- Word of mouth momentum for all leading brands
- The effectiveness of your marketing in creating
word of mouth
- The conversational context for your brand
- Your brand’s share of talk today and over time
The major categories covered in TalkTrack™ include:
- Automotive
- Beverages (alcoholic and non)
- Children’s products
- Financial services
- Food and dining
- Health & healthcare
- Household products
- Sports, recreation & hobbies
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- Media & entertainment
- Personal care & beauty
- Non-profits, charities, advocacy groups
- Shopping, retail & apparel
- Technology
- The home & home products
- Telecommunications
- Travel
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Clients can purchase a
single category, multiple categories or access
to the entire dataset. Options include real-time
daily updates or standard monthly or quarterly
reports.
To learn more about TalkTrack™, or to
receive a detailed prospectus, contact
us.
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