Word of mouth marketing is one of the most powerful tools in the marketing arsenal
today.
According to McKinsey, three-quarters
of all industries are driven by word of mouth. Bain says
there is no better force to drive sales growth than strong
customer advocacy.
While word of mouth has long been a
force in the marketplace, today its role is critical thanks
to a variety of important factors, including:
- Distrust of traditional advertising
- Overuse of intrusive platforms, such as commercials,
pop-up internet ads and telemarketing
- Information overload
- Competition for consumers’ time and attention
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The power of
one-to-one connections between people cannot be overestimated.
Today, it is a personal recommendation that most often guides
us on the most important decisions we make:
how to live a healthy lifestyle, who should manage our money,
where to go on vacation, what new products are "must haves."
Smart
marketers have an opportunity to become a part of the consumer-driven,
word of mouth conversation through well planned, well researched,
and well executed word of mouth marketing programs.
We're
here to help ensure your success.
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