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Latest Insights & News


MediaPost – Word-Of-Mouth Influence Still Strong In Digital AgeJune 22, 2016 by Wayne Friedman, MediaPost Although brand-related face-to-face conversations have declined somewhat in the face of digital media, word-of-mouth talk is still the dominant form of brand communication among consumers. In 2015, 72% percent of brand-related conversations came in the form of face-to-face talk — down from 77% in 2008, according to word-of-mouth marketing researcher Engagement Labs’ Keller Fay Group. Original article here. ...Read More

URL to IRL: How Digital Marketing Drives Conversation, Online and In Real LifeOur media environment is changing and there’s no denying it. While most brands are separating their marketing efforts for digital and traditional media, we’re seeing a clear blurring of the lines between the digital and offline worlds. The digital world is now dramatically impacting the offline world and if you’re a brand, you need an entirely new and holistic approach that bridges the online and offline divide. Engagement Labs and Keller Fay Group are pleased to announce the publication of our white paper “URL to IRL: How Digital Marketing Drives Conversation, Online and In Real Life.” Discussing all things online and offline conversation, this white paper covers: The impact of digital branded content on offline conversations How offline conversations remained resilient amongst growing digital conversations Where social media fits into ...Read More

Keller Fay Clients Include

  • I Heart Radio
  • Clear Channel
  • Univision
  • CBS
  • Coca-Cola
  • ESPN
  • Thinkbox
  • Telemundo
  • PHD
  • Dominos
  • at&t
  • ITV
  • John Lewis
  • The Martin Agency
  • MEC
  • AB-InBev
  • Carat
  • Council for Research Excellence (CRE)
  • Best Buy
  • CBS
  • Google
  • Nintendo
  • NBC Universal
  • IPA
  • Turner
  • Starcom Media
  • Saatchi Saatchi
  • Warner Bros
  • UM
  • Pepsi
  • Discovery Communications
  • CNN
2013 Best Book in Marketing

The Face-to-Face Book

by Ed Keller and Brad Fay

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