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BC CBS Following Keller Fay’s New TotalSocial for TVSystem tracks viewer conversations about TV shows both on and off line Keller Fay Group is launching TotalSocial for TV, a tracking system that measures online and offline conversations about primetime TV shows that is being used by CBS as the 2016-17 season starts. Keller Fay, part of Engagement Labs, says the system provides information for comparing and combining online and offline comments and measures sentiment for conversations about TV shows. TotalSocial also offers diagnostic analysis about the shows it tracks. Read More ...Read More

MP Keller Fay Offers Offline/Online Social-Media TV MeasureWord-of-mouth researcher Keller Fay Group is debuting a new social media tracking system — TotalSocial for TV — that will include offline conversations about TV shows. Many social media researchers already measure online social media content about TV programs. CBS will be the first client using the new system, which begins this fall. Keller Fay Group says only by measuring both offline and online word of mouth can networks and advertisers understand what is driving viewer tune in and engagement. Read More ...Read More

Keller Fay Clients Include

  • I Heart Radio
  • Clear Channel
  • Univision
  • CBS
  • Coca-Cola
  • ESPN
  • Thinkbox
  • Telemundo
  • PHD
  • Dominos
  • at&t
  • ITV
  • John Lewis
  • The Martin Agency
  • MEC
  • AB-InBev
  • Carat
  • Council for Research Excellence (CRE)
  • Best Buy
  • CBS
  • Google
  • Nintendo
  • NBC Universal
  • IPA
  • Turner
  • Starcom Media
  • Saatchi Saatchi
  • Warner Bros
  • UM
  • Pepsi
  • Discovery Communications
  • CNN
2013 Best Book in Marketing

The Face-to-Face Book

by Ed Keller and Brad Fay

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