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Word-Of-Mouth Marketing Doesn’t Always Match Social Media, Online ResultsWord-of-mouth/offline marketing doesn’t always match up with social media/online efforts — and that can be tricky for marketers. Engagement Labs conducted research on some 500 brands going back to mid-2015, calculating scores in each marketing area. For those that have disparate efforts — performing well either on social media or word-of-mouth offline marketing, but not both — it labels those marketers “social misfits.” For example, brands such as Palmolive, Corona and Aveeno, tallied the greatest disparity — some of the highest offline word-of-mouth marketing results but low social media-online scores. BMW posted a high offline 70 number. Read More For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/  For sales contact us at: sales@engagementlabs.com For media inquires contact us at: media@engagementlabs.com About TotalSocialTM Want a better understanding of the online ...Read More

What do Palmolive, Corona, RCA and PayPal have in Common? They are All “Social Misfits” According to a New Report from Engagement LabsNew TotalSocial™ Analysis Profiles Brands that have the Biggest Mismatch Between their Online and Offline Consumer Conversation Performance NEW YORK, NY (December 8, 2016) – According to a new analysis of social media and word of mouth performance of more than 500 U.S. consumer brands by Engagement Labs, Palmolive, Corona, RCA and PayPal are the leading “Social Misfit” brands. Social Misfits are defined as brands that perform very well socially either online or offline, but not both, suggesting ready opportunities for improvement to drive enhanced marketing effectiveness and ROI. The Company’s new report, “Social Misfits: Brands that Have a Split Personalities, in Social Media vs. In Real Life,” which was released today, ranks the top Social Misfits based on its TotalSocial analytics system. TotalSocial provides a measurement of a brand’s ...Read More

Keller Fay Clients Include

  • I Heart Radio
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  • Univision
  • CBS
  • Coca-Cola
  • ESPN
  • Thinkbox
  • Telemundo
  • PHD
  • Dominos
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  • NBC Universal
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  • Saatchi Saatchi
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  • UM
  • Pepsi
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  • CNN
2013 Best Book in Marketing

The Face-to-Face Book

by Ed Keller and Brad Fay