We want to buy against and get paid against our ability
to drive business results for clients. Success isn’t about
driving a CPM from $10 to $9—it’s about increasing
market share, driving brand preference, increasing
Keller Fay Group
scores, and so forth. We want
to buy against business outcomes and get paid for that.
David Cohen, Chief Media Officer,
Geoffrey Precourt, Editor-in-Chief, Journal of Advertising Research
The Keller Fay Group are THE CONSUMER CONVERSATION EXPERTS
Do you have a "Total Social" Strategy?
Being a "social brand" involves far more than being on social media. In nearly every category, 90% of word of mouth is offline.
All types of media and marketing can and should drive people to talk. Let us help you make yours a "Total Social" brand.
The latest news on the power of conversation
Latest Insights & News
CBS Following Keller Fay’s New TotalSocial for TVSystem tracks viewer conversations about TV shows both on and off line Keller Fay Group is launching TotalSocial for TV, a tracking system that measures online and offline conversations about primetime TV shows that is being used by CBS as the 2016-17 season starts. Keller Fay, part of Engagement Labs, says the system provides information for comparing and combining online and offline comments and measures sentiment for conversations about TV shows. TotalSocial also offers diagnostic analysis about the shows it tracks. Read More ...Read More
Keller Fay Offers Offline/Online Social-Media TV MeasureWord-of-mouth researcher Keller Fay Group is debuting a new social media tracking system — TotalSocial for TV — that will include offline conversations about TV shows. Many social media researchers already measure online social media content about TV programs. CBS will be the first client using the new system, which begins this fall. Keller Fay Group says only by measuring both offline and online word of mouth can networks and advertisers understand what is driving viewer tune in and engagement. Read More ...Read More