We want to buy against and get paid against our ability
to drive business results for clients. Success isn’t about
driving a CPM from $10 to $9—it’s about increasing
market share, driving brand preference, increasing
Keller Fay Group
scores, and so forth. We want
to buy against business outcomes and get paid for that.
David Cohen, Chief Media Officer,
Geoffrey Precourt, Editor-in-Chief, Journal of Advertising Research
The Keller Fay Group are THE CONSUMER CONVERSATION EXPERTS
Do you have a "Total Social" Strategy?
Being a "social brand" involves far more than being on social media. In nearly every category, 90% of word of mouth is offline.
All types of media and marketing can and should drive people to talk. Let us help you make yours a "Total Social" brand.
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Oracle Modern Marketing Blog – A Back To School Lesson For CMOsAugust 16, 2016 by Steve Olenski, Oracle – Modern Marketing Blog Last week I told CMOs what they need to know about back-to-school shoppers. This week, it’s a lesson that transcends all CMOs, be they B2C or B2B. Let’s get started. You in the back, sit up straight. I see you back there. I realize it’s your first day back to school and I realize you’ve been chief marketing officer’ing for a while now and you thought you were done with school and all that. But the fact is all of us — CMOs or not, should always be learning. So seeing this is back-to-school season for many around the country and world, I figured what better time for a lesson. Perhaps this lesson is more of a reminder for some. That’s ...Read More
The TotalSocial™ Adweek ExclusiveIt’s official… Here at Engagement Labs we have launched our new and groundbreaking TotalSocialTM measurement solution in the US and the UK! We’re thrilled to share with you the world’s first ever measurement solution to measure ALL consumer conversations – both online AND offline. And we’re not the only ones excited for the launch of TotalSocial. Adweek was extremely interested to hear about our new product and what it can offer marketers and brands. Our President, Ed Keller, sat down with Adweek to discuss how offline conversation is a huge driver of sales and the importance for brands to track both online and offline conversation to have a TotalSocial perspective. READ THE EXCLUSIVE ARTICLE HERE For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/ For sales contact us ...Read More