We want to buy against and get paid against our ability
to drive business results for clients. Success isn’t about
driving a CPM from $10 to $9—it’s about increasing
market share, driving brand preference, increasing
Keller Fay Group
scores, and so forth. We want
to buy against business outcomes and get paid for that.
David Cohen, Chief Media Officer,
Geoffrey Precourt, Editor-in-Chief, Journal of Advertising Research
The Keller Fay Group are THE CONSUMER CONVERSATION EXPERTS
Do you have a "Total Social" Strategy?
Being a "social brand" involves far more than being on social media. In nearly every category, 90% of word of mouth is offline.
All types of media and marketing can and should drive people to talk. Let us help you make yours a "Total Social" brand.
The latest news on the power of conversation
Latest Insights & News
Diet Soft Drink Brands Lose Conversational Fizz as Consumers Bubble Over with Talk About Regular SodasEngagement Labs Releases TotalSocial™ Scores in Soft Drinks Category, finding Coca-Cola Enjoys Strong Brand Conversations Among Consumers while Diet Pepsi Falls Behind NEW YORK, NY (October 5, 2016) – The passion people used to have for diet soda seems to have gone flat. But, consumers are positively bubbling over to talk about their love of regular soft drink brands; according to a new analysis of consumer conversations inclusive of social media chatter and person-to-person discussions by Engagement Labs™. The company’s new TotalSocial™ tool, which is used to examine the combined online and offline consumer conversations about brands and categories, finds that the talk of many of the most prominent diet soft drink brands is lagging – either on social media, or in real life. At the same time, regular soft ...Read More
USA Today- Exclusive survey: ‘MacGyver,’ ‘Lethal Weapon’ and ‘Exorcist’ top TV chatterRemakes of popular film franchises sparked the most conversation during the fall TV season’s official premiere week, though online chatter tells an entirely different story, according to exclusive results of an annual survey by Keller Fay Group, a New Jersey research firm. CBS’MacGyver and Fox’s Lethal Weapon and The Exorcist generated the most talk among 20 new fall shows on the major broadcast networks, 12 of which had their premieres by Sept. 25, according to the online survey. The poll measures what viewers are talking about with their friends in face-to-face, phone and email conversations, which represents the majority of interactions. But on social-media networks, public blogs and forums, NBC’s This Is Us, ABC’s Designated Survivor and Fox’s Pitch sparked the most discussion. Neither Pitch nor ABC’s Notorious, another top-5 ...Read More