Bud Light, Budweiser and Corona Extra are Brewing Consumer Conversations Offline, While Fireball Cinnamon Whisky, Jägermeister and Jack Daniel’s are Top Shelf on Social Media
Engagement Labs Ranks the Top U.S. Beer and Liquor Brands Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – May 12, 2016 – Technology and data company Engagement Labs, released rankings on the top U.S. beer and liquor brands on social media and through word of mouth (WOM) conversations. The data consists of Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company. “While beer and liquor brands do well reaching audiences on social media, engagement and retention are a key focus for these brands, as they aim to stay ahead of their competitors. Creating engagement strategies that encourage consumers to consistently interact with their channels, allows certain
Krispy Kreme, LongHorn Steakhouse and Chili’s Grill & Bar Taste Online Success, while Dairy Queen and The Cheesecake Factory Feed Offline Conversations
Engagement Labs Ranks the Top U.S. Quick Service Restaurants and Casual Dining Restaurants Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – April 21, 2016 – Technology and data company Engagement Labs released rankings on the top U.S. quick service restaurants and casual dining restaurants on social media and through word of mouth (WOM) conversations. The data consists of Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company. “Known for their convenience and affordability, quick service and casual dining restaurants are an extremely appealing food option for the public. With social media used as a platform to introduce new menu items and promotions, consumers are constantly turning
Engagement Labs Announces Rankings of Top U.S. Beer Brands Based on Social Media and Word of Mouth Performance TORONTO, ON – November 10, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings on the top U.S. beer brands for both social media and word of mouth (WOM) conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten U.S. Beer Brands – Online and Word of Mouth Conversations Source: Engagement Labs eValueTM 2015 rankings of U.S. beer brands and Keller Fay’s TalkTrack® 2015 ranking U.S. beer brands’ word of mouth conversation. “Beer has immense appeal to a broad audience,
“When it comes to buzz, food reigns supreme,” CNBC’s Katie Little noted last week, after we released our latest word of mouth report on quick service restaurants. McDonald’s leads the fast food list with the most conversation by volume, followed by Taco Bell, Starbucks and Burger King. But when we look at sentiment, it’s Chick-Fil-A that comes out on top, with 84% of positive talk. The chain also showed strong momentum, with a 15% growth in word of mouth. The fast food restaurant with the greatest word of mouth momentum is Domino’s. Read the full CNBC story here.
Krispy Kreme Doughnuts and Pizza Hut Satisfy the Hunger of Online Fans, While Offline Fans Fill-Up on McDonald’s
Engagement Labs Releases Six-Month ‘Total Social’ Rankings of Online and Offline Conversations for Top U.S. Quick Service Restaurants TORONTO, ON – October 20, 2015 –Technology and data company Engagement Labs (TSX VENTURE: EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings on the top U.S. quick service restaurants (QSR) for both online and offline conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversation from the Keller Fay Group, an Engagement Labs company. Top Ten Quick Service Restaurants – Six-Month Comparison on Facebook and Twitter Source: Engagement Labs eValueTM 2015 rankings of QSR restaurants Top Ten Quick Service Restaurants – Word of Mouth Offline Conversations Source: Keller Fay’s TalkTrack® 2015 ranking QSR restaurants word
Today’s teens live in the fast lane – school, homework, extra-curricular activities like sports or band, a social life, and in many cases a part-time job take up much of their time. They are on the go from early in the morning to late at night. And often fast food is the quickest and easiest option to fuel their fast-paced lives. Recent Keller Fay research from TalkTrack®, our ongoing study of what people are talking about, both online and offline, shows that teens are also highly likely to talk about fast food, or QSR (Quick Service Restaurants): 20% of QSR WOM is among teens age 13 to 17. And for some of the more popular brands, teens account for more than one-quarter of those talking about them (Burger King, 27%;
Our first dish on word of mouth in the Food & Dining category shared that Americans talk about food-related brands more than any other product category. Fast food companies and packaged food brands have significant social currency. Our second dish shared the differences that exist between which food & dining brands women talk about versus those men talk about. Our third dish focuses on Food & Dining Conversation Catalysts™. Through its ongoing TalkTrack® study, Keller Fay is able to identify American consumers who regularly give more advice to others and have more credibility when they recommend a brand to their friends and family. Keller Fay has found that Conversation Catalysts™ represent less than 10% of the American population but they are up to two to three times more likely to
We’re in the middle of our three-course meal sharing interesting research from a client-only Keller Fay TalkTrack® report about the Food & Dining category. In our first course, we shared how active Americans are in talking about food & dining brands and which brands they most often mention. For this dish, we’ll serve up the gender differences that exist and share how credible and actionable word of mouth conversations about food & dining brands are. Americans who talk about food & dining brands skew female. According to Keller Fay, the male/female split is close to 50/50 for all marketing-related word of mouth conversations. However, for food & dining brands, the split is 55% women and 45% men. It’s clear. Women are more active than men in engaging in conversations with
The Food & Dining product category is one of the more interesting categories Keller Fay measures through its ongoing TalkTrack® study. It’s interesting because brands in this product category range from quick service restaurants (QSR) to casual dining to grocery stores to packaged goods. It’s also interesting because these are beloved brands that are highly talkable. Christine Cea, Unilever Brand PR Director, defines a talkable brand as one that penetrates the culture and becomes “…so seamlessly woven into the fabric of conversation that sharing brand-related information takes on the value of social currency.” Food & dining brands like McDonald’s, Starbucks, Kraft, and Subway all have social currency as evidenced by the Keller Fay statistic revealing nearly 60% of Americans mention a food & dining brand at least once every day
by Karin von Abrams, Senior Analyst eMarketer October 12, 2010 The first edition of “TalkTrack Great Britain”, commissioned by Starcom MediaVest Group (SMG), News International, and ESPN from Keller Fay Group, was the UK pilot of a study carried out in the US since 2006. TalkTrack surveys aim to discover how much consumers are influenced by word-of-mouth discussions about brands. Keller Fay analyzed 14,000 brand conversations by 2,500 adults during two weeks in May 2010. Subjects recorded details of their talk about brands, such as when and how these discussions took place, which media were mentioned, and what the prevailing mood of each conversation was. Researchers also contacted the conversation partners of the 2,500 primary subjects, and asked whether the exchanges had influenced their views of a brand or their
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