Childcare Brands like Pampers Drop in the Rankings, While Technology Brands like Apple Gain Momentum Among ‘Millennial Moms’ TORONTO, ON – May 5, 2016 – As marketers at consumer brands activate campaigns to celebrate mothers this weekend, some brands may need to work harder than others to get mommies talking about their product, according to new data from Keller Fay Group, an Engagement Labs (TSXV:EL) company, and creator of TalkTrack®, the leading measurement source of word of mouth (WOM) conversation. A five-year analysis of young mothers between the ages of 18-34, found there is a significant shift in what consumer brands this demographic is talking about and where those conversations are taking place. Within the last five years, the conversations among younger moms have become less about brands that relate

Members of Congress of both parties are talking again about health care.  The House of Representatives made a vote to repeal “Obamacare” its first legislative agenda item for the new Congress.  They said it was what they were elected to do. But are the American people talking about health care too?  Not particularly, according to the most recent word of mouth tracking by my firm. In the fourth quarter of 2010, a period that included the run up to the election as well as the Lame Duck Congress that followed, we were measuring daily the major issues about which the American people were talking, either offline or online.  “Health insurance and the health care system” ranked 10th out of 17 areas tracked during this period.  Economic issues dominated the list

If you are a news junkie like me, then you’ve been following the raging debate about health care.  Perhaps, like me, you’ve also been wondering whether the town hall meetings are really representative of the conversations taking place on Main Street.  Is health care a topic that people across the country are talking about, or only a smaller number of activists on both sides that are turning out to express their views? According to ongoing tracking of word of mouth by the Keller Fay Group, about 1 in 4 Americans 18 to 69 years old (52 million people) were having conversations in July about health insurance and the health care system.  This represents a 30% increase from the 40 million (20% of the total adult population) who were talking about