Engagement Labs Announces Rankings of the Top Consumer Electronics Brands Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – January 14, 2016 – Less than a week after the 2016 Consumer Electronics Show (CES), technology and data company Engagement Labs (TSXV:EL), creator of the eValue™ score, released its Total Social™ data rankings on the top consumer electronics brands both on social media and through word of mouth (WOM) conversations in the U.S. Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company. Top Ten Consumer Electronics Brands on Facebook, Twitter and Instagram Source: Engagement Labs eValueTM 2016 rankings of consumer electronics brands Top Ten Consumer Electronics Brands for Word of

New Year, New Resolutions! Engagement Labs Announces Rankings of the Top Fitness Apparel Brands and Top Diet & Weight Loss Programs TORONTO, ON – January 7, 2016 – Technology and data company Engagement Labs (TSXV:EL), creator of the eValue™ score, today released its Total Social™ data rankings on the top fitness apparel brands both on social media and through word of mouth (WOM) conversations in the U.S., as well as rank the top diet and weight loss programs on Facebook, Twitter and Instagram. Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of Word of Mouth conversations from the Keller Fay Group, an Engagement Labs company. Top Ten Fitness Apparel Brands on Facebook, Twitter and Instagram Source: Engagement Labs eValueTM 2016 rankings of U.S.

The Keller Fay Group Releases New Research Into Word of Mouth in Latin America and the Brands That Garner the Most Chatter TORONTO, ON – December 17, 2015 – The Keller Fay Group, an Engagement Labs (TSXV: EL) company, today released a report on the word of mouth (WOM) conversations in Latin America and the most talked about brands in Colombia, Argentina and Mexico. Latin Americans have an average of 228 brand-related conversations per week, which for comparison purposes is three times the level in the U.S. (75 per week). Colombia led the way with nearly 300 conversations per week, and Argentina and Mexico weighed in at about 200 per week. “We have conducted WOM research in many different markets around the world, and nowhere do consumers talk more about

Keller Fay Group Measures Word of Mouth Conversation among Industry Giants – Apple, Facebook, Google and Amazon TORONTO, Ontario – December 15, 2015 –  Keller Fay Group, an Engagement Labs (TSXV:EL) company, and creator of TalkTrack®,  the leading measurement source of word of mouth (WOM) conversation, today released WOM data on the “four horsemen” of the digital economy: Apple, Facebook, Google and Amazon (collectively known as AFGA). The four horsemen are industry leaders among the tech sector and these brands have become fixtures in everyday lives. According to Keller Fay data, 18 percent of people talk about one of these four brands every day. However, the demographics of who is talking about these brands vary dramatically by age. “Our research finds that one-third of all teenagers and one-quarter of all

Engagement Labs Announces Total Social™ Rankings of the Top Luxury Brands Based on Social Media and Word of Mouth Performance TORONTO, ON– December 09, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of the eValue™ score, today released its Total Social™ data rankings on the top luxury brands both on social media and through word of mouth (WOM) conversations in the U.S. Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten U.S. Luxury Brands — Online and Word of Mouth Conversations Source: Engagement Labs eValueTM 2015 rankings of U.S. luxury brands and Keller Fay’s TalkTrack® 2015 rankings of U.S. luxury brands’ word of mouth conversation. “Social media provides

Engagement Labs Announces Total Social™ Rankings of Top U.S. Children’s Toy Brands Based on Social Media and Word of Mouth Performance TORONTO, ON – December 2, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of the eValue™ score, today released its Total Social™ rankings on the top U.S. children’s toy brands for both social media and word of mouth (WOM) conversations. Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten U.S. Children’s Toy Brands – Online and Positive Word of Mouth Conversations Source: Engagement Labs eValue™  2015 rankings of U.S. children’s toy brands and Keller Fay’s TalkTrack® 2015 rankings of U.S. children’s toy brands’ word of mouth conversation. “The

Keller Fay Group to Provide Word of Mouth Advocacy and Influencer Marketing Solutions to the Automotive Sector  TORONTO, ON. – December 1, 2015 – In an increasingly crowded automotive marketing landscape, brands need to align themselves in the hearts and minds of its consumers to make an impact. Therefore, Keller Fay Group, an Engagement Labs (TSXV: EL) company, today announced a strategic partnership with Morpace, a leading market research and consulting firm, to offer word of mouth (WOM) advocacy and influencer marketing research and consulting services to the automotive sector in order to provide the automotive marketing industry with data and insights to drive sales. “The automotive marketing landscape is increasingly cluttered, and to stand out and thrive, automotive brands need to tap the power of customer advocacy. This type of

“The best research we’ve done in years” That was how Paul Hayes, Commercial MD of News UK, described Project Footprint, a study which mapped out the influence & impact of digital newspaper advertising across online and offline channels.  At the recent Print & Digital Research Forum, Keller Fay’s UK MD Steve Thomson joined Sean Adams, Head of Insight, Commercial at News UK to present the research. View their presentation and discover how this new research allows News UK to demonstrate the full value of its digital properties. Influence and impact across all channels – Keller Fay Group from Keller Fay Group

Engagement Labs Announces ‘Total Social’ Rankings of Top U.S. Retailers Based on Social Media and Word of Mouth Performance TORONTO, ON – November 23, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings on the top U.S. retailers for both social media and word of mouth (WOM) conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool, and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten U.S. Retailers – Online and Word of Mouth Conversations Source: Engagement Labs eValueTM 2015 rankings of U.S. retailers and Keller Fay’s TalkTrack® 2015 ranking U.S. retailers’ word of mouth conversation. “A retailer’s entire year is often determined in the months leading

Advertisers typically focus on how consumers spend time when choosing the best way to reach their target audiences. But as outdoor advertising company, Clear Channel Outdoors Americas asks in a recent blog post, is this really the right metric on which to base marketing strategy? The company pointed to Keller Fay research, which found that “out of home” advertising generates a disproportionately high amount of word of mouth conversations. Overall, there are 25.2 billion annual word of mouth impressions citing billboard ads. The company concludes that advertisers should focus on ways to measure ad impact as a way of maximizing advertising investments.  Do you know what the total impact of your advertising is, when you factor in not only paid reach but the earned impact via word of mouth impressions and social

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