Engagement Labs Ranks the Top Performing Advertisers and Sponsors of The Big Game on Social Media TORONTO, Ontario — February 8, 2016 – Technology and data company Engagement Labs, creator of eValue Analytics™ score, today released Total SocialTM rankings of the top performing advertisers and sponsors of the Big Game on Facebook, Twitter and Instagram, which took place on February 7, 2016. The opportunity for brand amplification both online and offline has never been bigger than during the Big Game. Conversations online and offline are augmenting each other to drive a bonanza of dialogue – superseding all demographics and standard advertising metrics. It is no surprise to see advertisers and sponsors spending millions of dollars to attach themselves to the event. eValue Rankings of the Top Ten Performing Advertisers on Facebook,
Like many Americans, we spent last Sunday crowded around the television. Football – and especially the Super Bowl – is not just a team sport. It’s a team viewing event as well. Many of us attended parties and watched the game along with family and friends. But how does this type of co-viewing impact our engagement with this year’s commercials? With the cost of a 30-second commercial at $5 million, the answer to this question matters quite a bit. Possibly the oldest form of distraction for TV audiences is simply other people in the same room. When people watch television together, there’s a good chance that during commercial breaks people may decide to chat among themselves about something else— the latest family news or upcoming vacation plans. Co-Viewing Audiences Pay
In marketing and advertising, the image typically conjured of an “influencer” is that of a celebrity or person with a large following on social media. But here at Keller Fay Group, we imagine a much different type of influencer. In our experience, an influencer is best defined as “a person who has a greater than average reach or impact through word of mouth in a relevant marketplace.” This means that an influencer does not have to be a celebrity, or even a blogger with a huge platform, though those two types of people certainly have influence. Our research demonstrates that everyday people have a tremendous impact on the decisions consumers make in the marketplace. In fact, they can have a greater influence than a celebrity, the CEO of a company or
Teenagers’ Conversations About Cars Declined 27 Percent Over the Last Six Years, According to Research by Keller Fay Group TORONTO, ON–(Marketwired – January 25, 2016) – Keller Fay Group, an Engagement Labs (TSX VENTURE: EL) company, in partnership with Morpace, Inc. a full-service marketing research and consulting firm, today released word of mouth (WOM) research that found teenagers, between the ages 13-17, are talking far less often about car brands than teenagers six years ago. The results of the study potentially signal a major change for the automobile industry and the broader automotive culture. 2016 ranks the first year when those born at the beginning of the 21st century will have the opportunity to get their driver’s license. According to Keller Fay’s WOM research, there was a 27 percent decline within
Offline word-of-mouth impression drives at least 5 times – and up to as much as 100 times – more sales – than a paid advertising impression. Thus, it pays for brands to create advertising campaigns that get people talking. This isn’t as easy as it seems. If it were, both brands and agencies would be consistently successful. But brands and agencies that build “creating buzz” directly into creative process itself find they can more reliably drive conversation with their campaigns. One agency that does this exceedingly well is CP+B Group, whose co-founder and Chairman, Chuck Porter, spoke at the PR Summit hosted by the Holmes Report last fall. The war is over. #PR won. Inspiring thoughts from Chuck Porter about the power of what we do. #PRSummit pic.twitter.com/joLywjpA3A — Elise
GoPro, Fitbit, Lenovo and Beats by Dre Plug Into Social Media, While Tech-Giants Apple, Samsung and Sony Charge Offline Conversation
Engagement Labs Announces Rankings of the Top Consumer Electronics Brands Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – January 14, 2016 – Less than a week after the 2016 Consumer Electronics Show (CES), technology and data company Engagement Labs (TSXV:EL), creator of the eValue™ score, released its Total Social™ data rankings on the top consumer electronics brands both on social media and through word of mouth (WOM) conversations in the U.S. Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company. Top Ten Consumer Electronics Brands on Facebook, Twitter and Instagram Source: Engagement Labs eValueTM 2016 rankings of consumer electronics brands Top Ten Consumer Electronics Brands for Word of
Patagonia, Lululemon and Weight Watchers Work Up an Online Social Sweat, While Under Armour and New Balance Work Out Word of Mouth Conversations
New Year, New Resolutions! Engagement Labs Announces Rankings of the Top Fitness Apparel Brands and Top Diet & Weight Loss Programs TORONTO, ON – January 7, 2016 – Technology and data company Engagement Labs (TSXV:EL), creator of the eValue™ score, today released its Total Social™ data rankings on the top fitness apparel brands both on social media and through word of mouth (WOM) conversations in the U.S., as well as rank the top diet and weight loss programs on Facebook, Twitter and Instagram. Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of Word of Mouth conversations from the Keller Fay Group, an Engagement Labs company. Top Ten Fitness Apparel Brands on Facebook, Twitter and Instagram Source: Engagement Labs eValueTM 2016 rankings of U.S.
Brand-Related Conversations with Consumers are Three Times Higher in Latin America than the United States
The Keller Fay Group Releases New Research Into Word of Mouth in Latin America and the Brands That Garner the Most Chatter TORONTO, ON – December 17, 2015 – The Keller Fay Group, an Engagement Labs (TSXV: EL) company, today released a report on the word of mouth (WOM) conversations in Latin America and the most talked about brands in Colombia, Argentina and Mexico. Latin Americans have an average of 228 brand-related conversations per week, which for comparison purposes is three times the level in the U.S. (75 per week). Colombia led the way with nearly 300 conversations per week, and Argentina and Mexico weighed in at about 200 per week. “We have conducted WOM research in many different markets around the world, and nowhere do consumers talk more about
Keller Fay Group Measures Word of Mouth Conversation among Industry Giants – Apple, Facebook, Google and Amazon TORONTO, Ontario – December 15, 2015 – Keller Fay Group, an Engagement Labs (TSXV:EL) company, and creator of TalkTrack®, the leading measurement source of word of mouth (WOM) conversation, today released WOM data on the “four horsemen” of the digital economy: Apple, Facebook, Google and Amazon (collectively known as AFGA). The four horsemen are industry leaders among the tech sector and these brands have become fixtures in everyday lives. According to Keller Fay data, 18 percent of people talk about one of these four brands every day. However, the demographics of who is talking about these brands vary dramatically by age. “Our research finds that one-third of all teenagers and one-quarter of all
Christian Louboutin, Tiffany & Co. and Valentino Demonstrate Luxurious Social Success, While Gucci and Coach Are the Talk of the Town Offline
Engagement Labs Announces Total Social™ Rankings of the Top Luxury Brands Based on Social Media and Word of Mouth Performance TORONTO, ON– December 09, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of the eValue™ score, today released its Total Social™ data rankings on the top luxury brands both on social media and through word of mouth (WOM) conversations in the U.S. Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten U.S. Luxury Brands — Online and Word of Mouth Conversations Source: Engagement Labs eValueTM 2015 rankings of U.S. luxury brands and Keller Fay’s TalkTrack® 2015 rankings of U.S. luxury brands’ word of mouth conversation. “Social media provides
NEWS & INSIGHTS
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