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Back-to-school means student shopping sprees for impressive first day of school outfits. In honor of the ‘dress to impress’ season upon us, here at Engagement Labs we released our TotalSocialTM rankings of the most social retail apparel brands based on online and offline conversation.   The rankings had many in the retail industry buzzing, but particularly caught the attention of Women’s Wear Daily (WWD). Our Chief Research Officer, Brad Fay, sat down with WWD to discuss the rankings, how athleisure brands like Adidas, Nike and Reebok secured their top rankings and what these rankings can teach retailers. What were some insights from WWD’s talk with our CRO? They were really interested in the heavy hitters – athletic brands such as Adidas, Nike and Reebok. Of the top five retailers, Victoria’s

Childcare Brands like Pampers Drop in the Rankings, While Technology Brands like Apple Gain Momentum Among ‘Millennial Moms’ TORONTO, ON – May 5, 2016 – As marketers at consumer brands activate campaigns to celebrate mothers this weekend, some brands may need to work harder than others to get mommies talking about their product, according to new data from Keller Fay Group, an Engagement Labs (TSXV:EL) company, and creator of TalkTrack®, the leading measurement source of word of mouth (WOM) conversation. A five-year analysis of young mothers between the ages of 18-34, found there is a significant shift in what consumer brands this demographic is talking about and where those conversations are taking place. Within the last five years, the conversations among younger moms have become less about brands that relate

Engagement Labs Announces Total Social™ Rankings of the Top Luxury Brands Based on Social Media and Word of Mouth Performance TORONTO, ON– December 09, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of the eValue™ score, today released its Total Social™ data rankings on the top luxury brands both on social media and through word of mouth (WOM) conversations in the U.S. Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten U.S. Luxury Brands — Online and Word of Mouth Conversations Source: Engagement Labs eValueTM 2015 rankings of U.S. luxury brands and Keller Fay’s TalkTrack® 2015 rankings of U.S. luxury brands’ word of mouth conversation. “Social media provides

Engagement Labs Announces Total Social™ Rankings of Top U.S. Children’s Toy Brands Based on Social Media and Word of Mouth Performance TORONTO, ON – December 2, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of the eValue™ score, today released its Total Social™ rankings on the top U.S. children’s toy brands for both social media and word of mouth (WOM) conversations. Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten U.S. Children’s Toy Brands – Online and Positive Word of Mouth Conversations Source: Engagement Labs eValue™  2015 rankings of U.S. children’s toy brands and Keller Fay’s TalkTrack® 2015 rankings of U.S. children’s toy brands’ word of mouth conversation. “The

Engagement Labs Announces ‘Total Social’ Rankings of Top U.S. Retailers Based on Social Media and Word of Mouth Performance TORONTO, ON – November 23, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings on the top U.S. retailers for both social media and word of mouth (WOM) conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool, and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten U.S. Retailers – Online and Word of Mouth Conversations Source: Engagement Labs eValueTM 2015 rankings of U.S. retailers and Keller Fay’s TalkTrack® 2015 ranking U.S. retailers’ word of mouth conversation. “A retailer’s entire year is often determined in the months leading

Target’s recent announcement that it would remove gender-based signage in its stores generated a storm of discussion. Likewise, Amazon reliably stirs up a constant stream of conversation, no matter if it’s about Prime Day, drones or its Dash button. Both companies are exceedingly good at getting people to talk about them. Earlier this year, S&P Capital IQ and USA Today analyzed the sales of the top retailers. It discovered that just 10 retailers collected more than two-thirds of all the revenue generated by publicly traded retailers in the S&P 1500. This is where it gets interesting. Based on our research, we know that word of mouth is often a leading indicator of sales performance. Thus, we decided to look at how this handful of retailers performed in our TalkTrack® Syndicated

By Ed Keller In Steve Jobs, Walter Isaacson talks about the seven industries that Steve Jobs revolutionized:  personal computers, animated movies, music, phones, tablet computing, digital publishing, and retailing. As we approach Thanksgiving and “Black Friday,” the most important day in retail, let’s consider how the Apple Stores changed business retail, which is the topic of Chapter 29 in the Jobs biography. It’s easy to forget how dismissive experts were when Apple decided to enter the retail business in 2001.  “Maybe it’s time for Steve Jobs to stop thinking quite so differently,” wrote Business Week.  Of course, the Apple Stores went on to achieve record breaking success, despite such doubts, because they had a mission that was about more than providing a place for transactions with customers.  Jobs envisioned the

The CEO of Zappos Tony Hsieh has 1.8 million followers on Twitter. In many marketing circles, he is something of a Twitter god, using the Twitter feed to promote Zappos and his way of thinking about business (as expressed in his book, Delivering Happiness: A Path to Profits, Passion, and Purpose) to his many followers. Imagine my surprise, then, when I saw a TV interview with Hsieh, in which he said he dislikes the term social media. In fact, he dislikes it so much that anyone who uses it around him at Zappos owes him a dollar. It’s not just the use of the term social media; it’s the whole idea of it. “We have never had a strategy for Twitter or Facebook. . . So many companies are chasing

Being Recommendable is Powerful

Monday, 21 February 2011 by

Last week we shared Keller Fay TalkTrack® data showing which retail brands are more talkable and thus, more valuable. The value of being talkable cannot be understated for the simple reason that the more talkable a brand is, the more recommendable a brand becomes. The Retail category is full of talkable brands from department stores to discount retailers to specialty shops.  Keller Fay research shows conversations Americans have, both offline and online, about retail brands is more likely to contain a recommendation than the all-category average. Americans have strong opinions about retail brands they recommend and those they don’t.  The following chart illustrates how much more likely a conversation about a retail brand will include a recommendation to “Buy It or Try It.”  The chart also shows how retail brands

Retail brands make the American economy hum.  The retail industry contributes about $4.0 trillion dollars to the US economy and is responsible for nearly 12% of all US employment [source]. According to an Interbrand 2010 study, Walmart, for the second consecutive year, is the most valuable American retail brand as measured by its financial strength and brand equity.  Target moved up from being the fourth most valuable retail brand in 2009 to being the second most valuable brand in 2010.  Best Buy (#3), Home Depot (#4), and Walgreen’s (#5) round out Interbrand’s top five most valuable American brands. The Keller Fay Group compiles a similar list of retail and apparel brands.  However, Keller Fay’s list is not based on being financially valuable but rather, being highly talkable.  Walmart tops Keller Fay’s list

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