Word-of-mouth/offline marketing doesn’t always match up with social media/online efforts — and that can be tricky for marketers. Engagement Labs conducted research on some 500 brands going back to mid-2015, calculating scores in each marketing area. For those that have disparate efforts — performing well either on social media or word-of-mouth offline marketing, but not both — it labels those marketers “social misfits.” For example, brands such as Palmolive, Corona and Aveeno, tallied the greatest disparity — some of the highest offline word-of-mouth marketing results but low social media-online scores. BMW posted a high offline 70 number. Read More For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/ For sales contact us at: email@example.com For media inquires contact us at: firstname.lastname@example.org About TotalSocialTM Want a better understanding of the online
Remember diet soda? That fizzy, filling, fake-sweet stuff that made you feel like you could eat whatever you want, because drinking a diet cola is just like deleting all those calories from your cheeseburger-and-fries lunch? (Except not.) Well, don’t panic, because it’s not dead yet—but diet soda’s days may be numbered if current trends continue. A company called Engagement Labs recently employed a tool known as TotalSocial to examine consumer conversations about brands and categories. The company found that while people seem to be talking about regular soft drinks, talk about diet soft drinks is starting to fizzle out. More specifically, Diet Pepsi, Coca Cola Zero and Diet Dr. Pepper are getting considerably less buzz than non-diet counterparts like Coca-Cola, Sprite and Pepsi. What’s behind this? For one thing, artificial
Customer service drives lots of word of mouth, by influential people. It can absolutely be very positive, and word of mouth plays a huge role in purchase decisions. Factor this in to your plans to contribute to your business! If your business is driven largely by marketing the question of ‘reach’ matters quite a bit. In a prior blog post we covered how to position the reach of your consumer affairs work. However, there is another factor that should be considered when looking at both how many people you touch through consumer care and how you may be influencing their behavior – the word of mouth effect. The idea that people tell others about things they like or dislike, which then influences their attitudes and behaviors is not a new
Remakes of MacGyver, Lethal Weapon and The Exorcist rebounded last week as the new fall TV crop’s most conversation-sparking shows. But two original series — ABC’s Designated Survivor and NBC’s This Is Us — drew the most favorable comments, followed by NBC comedy The Good Place, a distant third. Those are the latest findings in an ongoing study by Engagement Labs’ Keller Fay Group for the week ended Oct. 16, shared exclusively with USA TODAY. The New Jersey researcher is polling viewers about which shows they’re talking about offline, and scraping data from social-media networks to gauge online chatter, with decidedly different results. Read the entire article here. For more information on TotalSocial™ or to request a demo, visit https://totalsocial.engagementlabs.com/ For sales contact us at: email@example.com For media inquires contact us at: firstname.lastname@example.org
Diet Soft Drink Brands Lose Conversational Fizz as Consumers Bubble Over with Talk About Regular Sodas
Engagement Labs Releases TotalSocial™ Scores in Soft Drinks Category, finding Coca-Cola Enjoys Strong Brand Conversations Among Consumers while Diet Pepsi Falls Behind NEW YORK, NY (October 5, 2016) – The passion people used to have for diet soda seems to have gone flat. But, consumers are positively bubbling over to talk about their love of regular soft drink brands; according to a new analysis of consumer conversations inclusive of social media chatter and person-to-person discussions by Engagement Labs™. The company’s new TotalSocial™ tool, which is used to examine the combined online and offline consumer conversations about brands and categories, finds that the talk of many of the most prominent diet soft drink brands is lagging – either on social media, or in real life. At the same time, regular soft
Remakes of popular film franchises sparked the most conversation during the fall TV season’s official premiere week, though online chatter tells an entirely different story, according to exclusive results of an annual survey by Keller Fay Group, a New Jersey research firm. CBS’MacGyver and Fox’s Lethal Weapon and The Exorcist generated the most talk among 20 new fall shows on the major broadcast networks, 12 of which had their premieres by Sept. 25, according to the online survey. The poll measures what viewers are talking about with their friends in face-to-face, phone and email conversations, which represents the majority of interactions. But on social-media networks, public blogs and forums, NBC’s This Is Us, ABC’s Designated Survivor and Fox’s Pitch sparked the most discussion. Neither Pitch nor ABC’s Notorious, another top-5
System tracks viewer conversations about TV shows both on and off line Keller Fay Group is launching TotalSocial for TV, a tracking system that measures online and offline conversations about primetime TV shows that is being used by CBS as the 2016-17 season starts. Keller Fay, part of Engagement Labs, says the system provides information for comparing and combining online and offline comments and measures sentiment for conversations about TV shows. TotalSocial also offers diagnostic analysis about the shows it tracks. Read More
- Published in News & Events
Word-of-mouth researcher Keller Fay Group is debuting a new social media tracking system — TotalSocial for TV — that will include offline conversations about TV shows. Many social media researchers already measure online social media content about TV programs. CBS will be the first client using the new system, which begins this fall. Keller Fay Group says only by measuring both offline and online word of mouth can networks and advertisers understand what is driving viewer tune in and engagement. Read More
Marketers are realizing that getting the most out of influencer marketing takes more than just a paid social post. It’s time to rethink who your best influencers are and how much they’re worth. In this free webinar, Ed Keller, CEO of Keller Fay Group and president of Engagement Labs, and Inga Johnson, Senior Vice President of Brand and Marketing, Experticity, will present new research that quantifies the value of a real life influencer and how they impact what consumers buy — proving that trust and passion trump popularity and reach. Join us for this exclusive, in-depth discussion. Register today. When: Tuesday, May 17, 2016 2:00 PM EST Topics: – Trends driving the change in influencer marketing – New research that shows the value of every day influencers – Common mistakes to watch out for when building
Bust out the confetti and pop some champagne bottles because we’ve got some exciting news to share… News UK, publisher of The Times and The Sun, won big at the Media Research Awards 2016, hosted by Mediatel, with their innovative Project Footprint – a research project in conjunction with Keller Fay Group, an Engagement Labs Company! Awarded for ‘driving innovation in an industry where measurement and insight are at the very heart of business planning and success’, News UK went home with the following awards: Grand Prix Best Custom Media Research Media Owner/Trade Body of the Year What is Project Footprint? Shedding new light on the true real-world and online impact of digital advertising, Project Footprint is a new groundbreaking, research program by News UK. The month-long study, conducted by
NEWS & INSIGHTS
- Word-of-mouth/offline marketing doesn’t always ...
What do Palmolive, Corona, RCA and PayPal have in Common? They are All “Social Misfits” According to a New Report from Engagement LabsNew TotalSocial™ Analysis Profiles Brands that ...
- Political operatives aren’t the only ones...