KELLER FAY AND AT&T team on ROI of Word of Mouth – Watch the Video

Tuesday, 29 July 2014 / Published in Insights, News & Events

How to Quantify the Sales Impact ROI of Word of Mouth

Did you miss our complimentary webinar ?  Good news – you may still view the recording of this lively discussion with Speakers Ed Keller, CEO, Keller Fay Group and Greg Pharo, Director, Market Research and Analysis, AT&T Mobility.

One of the biggest challenges facing marketers when it comes to word of mouth (WOM) and social media is a lack of ROI.  Can word of mouth advocacy be linked to business outcomes, and how strong is its impact relative to other parts of the marketing mix? In this webinar we discuss the ROI of Word of Mouth and how this measure is being tackled by AT&T and can be addressed by your business, too.

Watch AT&T and Keller Fay leaders in this free webinar and hear key insights on how AT&T Mobility is using word of mouth measurement and market mix modeling to quantify the impact of WOM on its sales.


If you have any questions, please contact Mary Ellen Cunningham at or 630-920-0007.

Key takeaways covered:

• How to measure the business impact of word of mouth relative to other key drivers of sales such as advertising

• Lessons learned by AT&T in terms of how to measure and manage word of mouth advocacy

• New tools for media planning to drive positive advocacy

This is a webinar you won’t want to miss.  Please feel free to share the link with your colleagues and industry associates. Registration is required to access the recording.

Updated: July 29, 2014

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