Articles on mastering word of mouth – well worth taking the time to read …

Keller Fay UK Press: Supermarket sales performance closely reflect sword of mouth rankings

KFG UK Press Release

Newsletter: The strong correlation between supermarket WOM sentiment and sales

Newsletter

WOM is More Offline than Online

http://www.kellerfay.com/wp-content/uploads/2012/10/Admap-WOM-more-offline-than-online-10-2012.pdf

How to Get People Talking

http://www.kellerfay.com/blog/thinkbox-research-quantifies-the-significant-impact-of-consumer-conversations-and-how-to-get-people-talking/

What Brits Talk About and Where

http://www.kellerfay.com/keller-fay-uk/brits-talk/

Britain’s Most Talked about Brands

http://www.kellerfay.com/think-br-britains-most-talked-about-brands

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