The Keller Fay Group offers a variety of customized research solutions to help clients plan and execute effective word of mouth programs as well as monitor and evaluate their success.

Our custom solutions provide you with a roadmap to WOM success, no matter how specialized your marketplace is

  • What is being said about your brands and key competitors?
  • Who are the key segments driving conversations in your category?
  • Where and when are key conversations happening?
  • Which media and marketing channels are most effective for changing the conversation?
  • How can you amplify advocacy?

Our custom methods are particularly effective for helping clients who serve niche markets, by ensuring we measure the most important conversations among the right market segments.

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