TalkTrack® Now Fused to Leading Audience Currency Products

 Increasingly, buyers and sellers of media are turning to data fusion, a statistical method that allows research databases to “talk” to each other.  Today, Keller Fay Group’s TalkTrack® US survey research program is fused with two of the leading audience measurement systems, known as “currencies” because they provide the basis for price setting in their respective industries. TalkTrack® is fused to Nielsen’s NPM television ratings database and to GfK MRI’s Survey of the American Consumer, which is used widely in the cable TV and print and online publishing industries. For more information on both products, please click below: