Media owners need to show that their audiences have a strong level of engagement with their programming and advertisers. Increasingly, advertisers are demanding evidence of audience advocacy, and placing a premium on shows that have a strong social component.

Keller Fay offers unique research solutions that support ad sales by measuring the link between media audiences and word of mouth, allowing media to demonstrate the WOM impact of their program audiences on key categories and brands. Our research also makes it possible to show the effectiveness of major advertising programs in driving word of mouth.

In addition, Keller Fay research helps media companies develop their brands by showing them how to leverage word of mouth to maximum advantage.

Don’t just take our word for it.  Here’s what our clients sayabout us:

eyecbs-logo“As interest in social TV has increased, the Keller Fay Group provides us with invaluable insight into the American conversation about TV and the advertisers we serve.  What gets talked about on social media is fine, but it’s not enough. We want to know what the other 90% is doing.  Keller Fay is unique in its ability to provide us with the complete picture.  We value highly our partnership with them.”-David Poltrack
Chief Research Officer, CBS Corporation
President, CBS Vision

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