TalkTrack® supports your marketing decision making:
- Is your brand a word of mouth leader or laggard?
- What is your TalkShareTM relative to the competition?
- Who’s talking about your brand/category? And who should be?
- Which influencers should you be targeting?
- What media/marketing contacts are driving your talk?
- Which can be leveraged to drive more talk?
- What exactly are consumers saying about your brand and competition?
- Is current messaging leading to strong recommending?
- Is your marketing moving the WOM needle?
- Which elements of your marketing are having the most impact?
- What’s the impact of a crisis or event on WOM?
For more information:
NEWS & INSIGHTS
- June 22, 2016 by Wayne Friedman, MediaPost Alth...
- Our media environment is changing and there’s n...
- In 2000, Malcolm Gladwell popularized the idea ...