TalkTrack® is the only system that measures the totality of word of mouth – both online and offline. Why is this important to our savvy clients? Because they know that 90% of brand-related conversations take place offline, driving sales!
Interviewing a large, nationally representative sample of 36,000 Americans ages 13+ each year, TalkTrack® measures over 350,000 conversations about brands annually, allowing for finely-grained time series tracking, plus detailed analyses for niche markets, across hundreds of brands in dozens of categories. Feedback is collected on an open-ended basis and is linked to key quantitative metrics such as polarity, recommending, customer opinion, references to media and advertising information sources, credibility and anticipated actions.
In the year after its launch, TalkTrack® was honored by the Advertising Research Foundation with its Grand Innovation Award given to Brad Fay in 2007.
All major consumer categories are covered in TalkTrack®:
- beverages (alcoholic and non)
- children’s products
- financial services
- food & dining
- health & healthcare
- home & home products
- household products
- recreation & hobbies
- media & entertainment
- personal care & beauty
- shopping, retail & apparel
- travel services
For more information:
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