WOM Dynamics Collected

Brand Level

  • Polarity: Positive, negative, mixed, neutral opinions
  • Recommending: Buy, consider, avoid
  • Content: What was said
  • Credibility & Intended actions
  • Influences: Customer Experience, Media/marketing
  • Sender vs. Receivers

Conversation Level

  • Mode: face to face, phone, online
  • Venue: home, work, school, in-store, in-transit, etc
  • Participants: Who & how many

Respondent Level

  • Demographics
  • Influencer characteristics
  • Media Usage Behavior

To find out more, contact us for a no-obligation consultation in which you can view data samples and learn how this tool can make a difference in your marketing planning.