Engagement Labs Announces Rankings of Top U.S. Financial Institutions Based on Online and Offline Conversations TORONTO, ON – Nov 4, 2014 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings on the top U.S. banking institutions for both online and offline conversations. TD Bank, Regions Bank and PNC Bank show the greatest strength in building engagement with audiences both on social media and through offline word of mouth (WOM) conversations. Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten Online Social Rankings of U.S. Banking Institutions – Six Month Comparison Source: Engagement Labs eValue™ 2015 rankings of U.S.

Article by Bruce Horovitz in USAToday.com Consumers can’t seem to talk enough about brands in some towns and marketers are listening If you’re a car brand, you’re the talk of the town in Houston. If you’re a financial service brand, Jacksonville is where folks are likely to chat you up. And if you’re some sort of travel services company, Miami is the hub for brand chatter. Talk creates sales. Marketers are just beginning to discover that consumers in some cities are far more talkative about their brands than folks living in other cities. For that matter, residents of these same three cities — Houston, Jacksonville and Miami — are more likely than residents of any other major U.S. cities to have verbal or online conversations about brands of any kind.

  Keller Fay Group Study Reveals Top 10 Ranking, Highlighting Opportunities for Brand Marketers to Drive Recommendations, Especially “Down South” Houston More Likely to Talk About Automotive (+37%), Jacksonville – Finance (+56%), Miami – Travel (+75%) New Brunswick, NJ – October 21, 2013 – Are certain U.S. cities more “talkative” about brands than others? A new study, “America’s Most Talkative Cities,” released by leading word-of-mouth research company, The Keller Fay Group, reveals that residents of Houston, TX have an average of 95 consumer conversations per person per week, more than the residents of any other major city in the United States. As marketers are increasingly recognizing the significant role that word of mouth (WOM) plays in driving business outcomes such as sales, results suggest that certain cities are more WOM-focused

Banks and bankers have not had a good press over the last few years, with politicians, media commentators, and the general public seemingly having little good to say about them. For other financial services brands the picture is not quite so dire, but even so, brands in this sector appear to be tolerated rather than loved. Brand relationships are strictly platonic. Added to that, who wants to talk to friends about boring old banking and insurance brands?  So surely there must be very little positive word of mouth in this sector? Well, it’s true that financial services comes towards the bottom of the list of categories which people talk about – but not the very bottom.  29% of Americans had a conversation about this category in the past 24 hours,

ABA Bank Marketing What are consumers saying to each other about bank brands and products?  According to a new study about banking and word-of-mouth marketing, there is both good and bad news. The good news is the consumers talk a lot about their banks, says the report entitled, “Opportunity Missed? TalkTrack Insights on Word of Mouth About Banks,” which was done by Keller Fay Group, a market research company focused exclusively on word-of-mouth marketing.  The company is located in New Brunswick, NJ. On a typical day, 35 percent of Americans have word-of-mouth conversations about financial services products or brands.  Further banks accounted for 44 percent of all financial brand-specific word-of-mouth discussion — a much greater share than financial conglomerates (18 percent), investment firms (14 percent), general “stock talk” (10 percent)

DMS News People talk about banks much more often than you’d expect — more than twice as much as any other financial services category. While most of these conversations are positive, they are less productive in driving business for banks than they could be. Those are some of the findings from TalkTrack, the Keller Fay Group’s measurement program for word of mouth marketing that monitors the word of mouth conversations of a representative sample of Americans. “When you consider the incredibly powerful impact of everyday conversations in influencing purchase decisions and strengthening brand credibility, the implications are clear: Banks should be focusing more resources on leveraging their WOM opportunities,” said Ed Keller, founder and CEO of Keller Fay, New Brunswick, NJ. Mr. Keller is co-author of “The Influentials,” a publication

MediaPost ACCORDING TO A NEW SURVEY from The Keller & Fay Group, researchers who specialize in tracking the effect of word-of-mouth marketing, Bank of America receives the most word of mouth among U.S. bank brands with a 17% share. Following Bank of America for the largest percentage of word of mouth are JP Morgan Chase (9%), Citibank (7%), Wells Fargo (7%) and Wachovia (6%). What makes BofA the most talked about? Keller & Fay COO Brad Fay says BofA’s size and visibility are important factors, noting that typically there is a correlation between market share and what he calls “talk share.” People in general tend to talk more often about their banks in one-on-one conversations, but here’s the rub: 36% of those conversations contain no recommendation, and only 26% contain

Bank Systems & Technology Banks are certainly giving people something to talk about these days, at least that’s the conclusion of a study conducted by Keller Fay. According to the market research firm’s TalkTrack survey, people talk about banks more than twice as much as any other financial service category. Whether this talk turns into positive results for banks isn’t always the case, however. TalkTrack monitored word of mouth (WOM) conversations of over 6,000 respondents aged 18 and older. The results, published in the report “Opportunity Missed? TalkTrack Insights on Word of Mouth About Banks,” illustrated that on a typical day, 35 percent of Americans have word of mouth conversations about financial services products or brands. Further, banks accounted for 44 percent of all financial brand-specific word of mouth, a

American Banker WASHINGTON — The banking sector must do more to earn positive, unsolicited mentions by members of the public in conversation, according to a word-of-mouth survey due to be released this week. People mention their bank 3.7 times a week, while they mention the news media and entertainment sectors nine times a week and food and dining more than seven times, according to the study, conducted by New Brunswick, N.J., consulting firm Keller Fay Group LLC. Edward Keller, the chief executive officer of Keller Fay, said in an interview Friday that the data gauges how often a customer promotes a bank in conversation. There’s a ho-hum attitude about banks, Mr. Keller said. High awareness and high satisfaction if it doesn’t lead to advocacy is a missed opportunity. Keller Fay

Keller Fay Group Research Reveals That Banks Have Six Times More Positive Word of Mouth (WOM) Than Negative But Lack of Strong Consumer Recommendations Suggest Banks Not Fully Capitalizing on WOM Opportunities NEW BRUNSWICK, NJ, March 16, 2007 – People talk about banks much more often than you’d expect – and more than twice as much as any other financial service category. Yet while most of these conversations are positive, they’re less productive in driving business for banks than they could be. Those are some of the findings from TalkTrack™, the Keller Fay Group’s (www.kellerfay.com) measurement program for word of mouth (WOM) marketing. It is the only program to monitor on an ongoing basis the word of mouth conversations of a representative sample of Americans. The new report, entitled “Opportunity

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