Keller Fay Group Measures Word of Mouth Conversation among Industry Giants – Apple, Facebook, Google and Amazon TORONTO, Ontario – December 15, 2015 – Keller Fay Group, an Engagement Labs (TSXV:EL) company, and creator of TalkTrack®, the leading measurement source of word of mouth (WOM) conversation, today released WOM data on the “four horsemen” of the digital economy: Apple, Facebook, Google and Amazon (collectively known as AFGA). The four horsemen are industry leaders among the tech sector and these brands have become fixtures in everyday lives. According to Keller Fay data, 18 percent of people talk about one of these four brands every day. However, the demographics of who is talking about these brands vary dramatically by age. “Our research finds that one-third of all teenagers and one-quarter of all
By Ed Keller The relationship between social media and TV is of considerable interest to media owners, agencies, and brands. Twitter is investing heavily to buy social media monitoring companies, and Facebook too is seeking to bolster its claim on social engagement with TV. There’s no doubt that ‘Social TV’ has become the subject of much speculation. But just how significant is the television viewer’s engagement with social media while they are watching prime time TV? Are certain demographic groups more engaged socially than others when it comes to TV, and are they the ones we generally associated with social media? What about genres – which capture the greatest degree of social engagement? These and other questions are answered by a major new study that was recently released study by
Presentation by Facebook and The Keller Fay Group on Total TV Chatter at the Advertising Research Foundation’s RE:THINK 2014, NYC, March 2014 TV viewing and program selection is a highly social phenomenon, both on-line and off-line. Nearly 50 2013 Fall TV shows were assessed by two measures: online social chatter as measured on Facebook, and offline word of mouth about television as measured by Keller Fay’s TalkTrack®. A 0.73 correlation was found between the two methods, with instructive differences based upon demographics, genre, and high-interest episodes. Responses to specific popular programs such as Dancing with the Stars, Glee, The Big Bang Theory, and Scandal were analyzed.
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By VINDU GOEL April 10, 2014, 7:00 AM on the New York Times Social Blog at: http://bits.blogs.nytimes.com/2014/04/10/twitter-and-facebook-wield-little-influence-on-tv-watching/?_php=true&_type=blogs&_php=true&_type=blogs&src=busln&_r=1& Listen to executives at Twitter and Facebook talk about how we watch television and you might walk away thinking that Americans are chattering nonstop on the social networks while watching their favorite shows. The reality is that most of us don’t tweet or post at all while we’re plopped in front of the tube. When we do, half the time we’re talking about something other than TV. And social media conversation is far weaker than traditional factors, like TV commercials for new shows or our sheer laziness in changing channels, in prompting us to tune into each season’s new offerings. Those are among the crucial findings of a new study released Thursday by the Council for Research
David Poltrack, Chief Research Officer at CBS, says that Facebook has significantly better Social TV data than Twitter and Nielsen, and Social TV and second screens open up billions of dollars in new revenue opportunities for broadcasters. Article on Futurescape.tv, Dec. 19, 2013 Speaking at the UBS 41st Annual Global Media and Communications Conference, he said: Facebook is developing its own Social TV metric, with encouragement from CBS It already provides better Social TV data than the Nielsen Twitter TV Ratings from Nielsen’s SocialGuide division Social TV and second screen initiatives can enable CBS and other US broadcasters to tap $88 billion of potential new revenue Why Facebook’s Social TV data is better than Twitter’s Poltrack revealed that Facebook is working on its own Social TV metric, with input from
Posted on www.france24.com By Markus Karlsson August 23,2012 Companies around the globe are trying to big up their brands on sites like Facebook and Twitter. The research firm E-marketer says the social media advertising will be worth $10 billion next year. But Ed Keller, Chief Executive of the consulting firm Keller Fay Group, says advertisers should not put all of their eggs into one social media basket. He’s also co-author of “The Face-to-Face Book”, in which he argues that social media is not the king of the advertising hill.
- Published in News & Events
By Ed Keller July 31, 2012 There were two stories in the press about Facebook last Thursday that caught my eye. The first was the story of Facebook’s first earnings report since going public. Investor expectations were not met and the stock tumbled. The same day, a new research study was released and reported with this headline: “Customers Still Prefer Company Websites to Facebook Pages.” While the earnings story was widely discussed and has clear relevance to the investment community, the second story has important implications for the marketing community. It helps to explain some of the challenges that Facebook faces when it comes to brand marketers, and is a timely and helpful reminder to that in a rush to engage socially with consumers, it is a mistake to focus
By Ed Keller The run up to Facebook’s IPO was abuzz with optimism about just how large and successful it would be. The first few days following the IPO have been awash with stories of doom and gloom, a failed IPO, and lawsuits. It’s now time for some perspective – not from an investor’s point of view, but from the point of view of social marketing. There is no question that there is a hugely important social wave rolling across the world of business and marketing today. Every survey that is taken shows that more than any other source, people trust the advice and recommendations they get from other people – family, friends, colleagues at work, and sometimes even strangers they meet in stores – or reviews they read online.
Wall Street Journal Online Posted May 14, 2012 By Ed Keller and Brad Fay The Facebook IPO has both the financial and marketing communities abuzz, and with good reason. Facebook is the king of the social media hill, and its growth and ability to attract a loyal and highly networked audience is to be admired. For brands, however, online social networks are far from the Holy Grail of marketing. The research is increasingly clear and compelling that for brands that want to be social and generate conversation, a far bigger and more powerful force is real world, face-to-face conversation. It has been said that online social media is “word of mouth on steroids.” Key to that argument is a belief that online conversations will spread to hundreds or thousands of
- Published in News & Events
USA Today Online Posted April 29, 2012 By Ed Keller and Brad Fay What explains the spectacular success of Facebook? Does it represent the desire of people to go online to connect with each other, with brands and with information? Or does the rise of this social networking platform actually reflect a more fundamental human need — to connect in real life? It is easy to see Facebook’s success as a sign of dramatic change — in technology and in human relations. But a deeper look suggests that Facebook’s rise is merely Exhibit A of a much larger truth: Our modern society is not providing people with the human connections they crave, and online social networking is a rather poor substitute. Statistics show that more people than ever live alone
- Published in News & Events
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