Engagement Labs Continues Strategic Expansion Into US and UK Markets With Acquisition of Leading Conversation Market Research Firm Keller Fay Group
The Combination of Engagement Labs and Keller Fay Gives Birth to “Total Social” Measurement — Developing a Singular Measurement of Online and Offline Social Conversations TORONTO, ON–(Marketwired – Jul 24, 2015) – Engagement Labs is pleased to announce that today it has completed the acquisition of 100% of the stock of Keller Fay Group, the global leader in measuring consumer brand conversations, with offices in New York and the United Kingdom. A key objective of the acquisition is to combine Keller Fay’s industry-leading offline word of mouth measurement with Engagement Lab’s industry-leading social media analytics and technology platforms. “We will offer an integrated point of view and one-stop-shop for clients seeking to understand how a brand’s customers and prospects are engaging with the brand and with each other. This unique
At this year’s 7th annual Social Media Week in New York City, the “ROI of WOM: A First Look at WOMMA’s Return on WOM Study” was a highlighted event. And Brad Fay was one of the panelists sharing his insights. Until now, there has been no major independent study quantifying word of mouth’s impact across categories. This study, using sophisticated market mix modeling, provides much needed evidence that word of mouth’s impact on sales is significant. Keller Fay Group provided all of the offline data for this unique and progressive study. The key questions answered by the study are: • How much of a brand’s sales are driven by word of mouth (WOM)? • Does WOM amplify marketing, and if so, by how much? • How do the impacts of
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How to Quantify the Sales Impact ROI of Word of Mouth Did you miss our complimentary webinar ? Good news – you may still view the recording of this lively discussion with Speakers Ed Keller, CEO, Keller Fay Group and Greg Pharo, Director, Market Research and Analysis, AT&T Mobility. One of the biggest challenges facing marketers when it comes to word of mouth (WOM) and social media is a lack of ROI. Can word of mouth advocacy be linked to business outcomes, and how strong is its impact relative to other parts of the marketing mix? In this webinar we discuss the ROI of Word of Mouth and how this measure is being tackled by AT&T and can be addressed by your business, too. Watch AT&T and Keller Fay leaders in this
We are proud to announce that Ben Schneider, Research Director at Keller Fay, has won a prestigious international research award: The Manolo Award (http://www.ariaalliance.org/manolo-award/) for Future Industry Leaders in the Americas. The award is in memory of Manuel “Manolo” Barbarena, an entrepreneur who led his company to be one of the largest and most influential market research firms in Mexico and Latin America. He died young at 48 and the award is now run by eleven national research associations across the Americas, who have decided to keep the flame of Manolo’s vision alive by enabling emerging research industry leaders across the Americas to benefit from exposure to other research cultures in countries other than their own. Ben will be off to Latin America later this year for a two week immersion
On June 9th Universal McCann & Keller Fay Group joined together to present at the ARF Audience Measurement conference in NYC. Speakers Graeme Hutton, SVP, Universal McCann along with Brad Fay, COO of Keller Fay, explored a new approach to media planning – looking “beyond demographics” using word of mouth (WOM) based planning. Drawing from insights using our Nielsen TV/TalkTrack® fusion, we find that “social” TV is much more than just tentpole events or the usual programs (e.g. sports, younger female drama). Instead, we find a wide differentiation of “social” networks and programs depending on category. Read through this paper to see how this new approach to media planning can help marketers, agencies and media owners alike!
Nielsen & Keller Fay Group recently joined together to present a webinar: How to Use Television to Increase Word of Mouth. Speakers Mike Hess, EVP, Data Fusion and Integration, along with Brad Fay, COO of Keller Fay, showed how word of mouth (WOM) drives sales and makes marketing significantly more effective. It is now possible to plan media to maximize your advertising ‘s word of mouth impact. Insights were drawn from our fusion of NPM (National TV) and Talk Track (Keller Fay’s Word of Mouth measurement system). Key takeaways provides were: the role of TV in generating WOM, Word of Mouth’s influence on purchase decisions and how to incorporate it in media plans, How planning for media “expressions” rather than “Impressions” can impact which programs are more attractive advertising vehicles. For
NIELSEN & KELLER FAY GROUP WEBINAR How to Use Television to Increase Brand Word of Mouth Date: Wednesday, May 14, 2014 Time: 2-2:45pm Eastern/1-1:45pm Central Cost: Complimentary Webinar Speakers: Mike Hess, EVP, Data Fusion and Integration Brad Fay, COO, Co-Founder of the Keller Fay Group REGISTER NOW! Word of mouth (WOM) drives sales and makes marketing significantly more effective. And now you can plan media to maximize your advertising’s word of mouth impact. Join Nielsen and Keller Fay for this live webinar to hear key insights drawn from our fusion of NPM (National TV) and TalkTrack® (Keller Fay’s Word of Mouth measurement system). Key takeaways will cover: The role of TV in generating WOM Word of mouth’s influence on purchase decisions and how to incorporate it in
By Ed Keller The relationship between social media and TV is of considerable interest to media owners, agencies, and brands. Twitter is investing heavily to buy social media monitoring companies, and Facebook too is seeking to bolster its claim on social engagement with TV. There’s no doubt that ‘Social TV’ has become the subject of much speculation. But just how significant is the television viewer’s engagement with social media while they are watching prime time TV? Are certain demographic groups more engaged socially than others when it comes to TV, and are they the ones we generally associated with social media? What about genres – which capture the greatest degree of social engagement? These and other questions are answered by a major new study that was recently released study by
by Ed Keller Keller Fay and other commentators have noted the link between emotion and brand word of mouth (WOM) on a number of occasions. In particular, a major academic study (On Brands and Word of Mouth) notes that emotion is a key trigger of brand buzz: “the motive to share positive or negative feelings about brands in order to express these emotions or balance emotional arousal.” A similar point is made by Wharton professor Jonah Berger in his bestselling book Contagious: Why Things Catch On, noting that emotion is one of the major ingredients that causes things to be talked about or shared: “When we care, we share.” Some emotion-driven buzz is a reaction to a brand experience or event – a great product or service experience, an ad,
By VINDU GOEL April 10, 2014, 7:00 AM on the New York Times Social Blog at: http://bits.blogs.nytimes.com/2014/04/10/twitter-and-facebook-wield-little-influence-on-tv-watching/?_php=true&_type=blogs&_php=true&_type=blogs&src=busln&_r=1& Listen to executives at Twitter and Facebook talk about how we watch television and you might walk away thinking that Americans are chattering nonstop on the social networks while watching their favorite shows. The reality is that most of us don’t tweet or post at all while we’re plopped in front of the tube. When we do, half the time we’re talking about something other than TV. And social media conversation is far weaker than traditional factors, like TV commercials for new shows or our sheer laziness in changing channels, in prompting us to tune into each season’s new offerings. Those are among the crucial findings of a new study released Thursday by the Council for Research
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