Our media environment is changing and there’s no denying it. While most brands are separating their marketing efforts for digital and traditional media, we’re seeing a clear blurring of the lines between the digital and offline worlds. The digital world is now dramatically impacting the offline world and if you’re a brand, you need an entirely new and holistic approach that bridges the online and offline divide. Engagement Labs and Keller Fay Group are pleased to announce the publication of our white paper “URL to IRL: How Digital Marketing Drives Conversation, Online and In Real Life.” Discussing all things online and offline conversation, this white paper covers: The impact of digital branded content on offline conversations How offline conversations remained resilient amongst growing digital conversations Where social media fits into

Engagement Labs Ranks the Top U.S. Beer and Liquor Brands Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – May 12, 2016 – Technology and data company Engagement Labs, released rankings on the top U.S. beer and liquor brands on social media and through word of mouth (WOM) conversations. The data consists of Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company. “While beer and liquor brands do well reaching audiences on social media, engagement and retention are a key focus for these brands, as they aim to stay ahead of their competitors. Creating engagement strategies that encourage consumers to consistently interact with their channels, allows certain

Marketing teams continue to pour resources into social media marketing, but could they be missing opportunities to reach people who buy and recommend their products? While it’s true that online conversations are growing and are an important piece of overall marketing strategy, you might be surprised to learn that offline conversations have a greater influence on consumer purchase decisions. Brad Fay, Chief Research Officer, Engagement Labs, and Chief Operating Officer, Keller Fay Group, recently penned an article for MediaPost, discussing how an integrated marketing strategy will help CMOs and their teams drive more social influence. You can read the full article here.

While Millennial moms are well-known as digital aficionados, it’s also true they talk about brands in person – at play groups and in the workplace. Often, the information they share is gleaned from social media. “Consumers — and I think that the young moms are at the lead edge of this — are in a very fluid life where they blend naturally their real world and their digital worlds,” Ed Keller, CEO of Keller Fay Group and president of Engagement Labs, tells MediaPost in this piece about marketing to Millennial Moms. “The idea that somehow they have to be in one camp or another is out of sync with the way they lead their lives,” he says. What’s the big takeaway for brand marketers? They need to live a blended

Engagement Labs Announces Rankings of the Top U.K. Airlines Based on Social Media Performance and Word of Mouth Conversations LONDON, U.K. – April 14, 2016 – Technology and data company Engagement Labs, creator of the eValue™ score, released its data rankings on the top airlines serving the UK, on both social media and through offline word of mouth (WOM) conversations. The data consists of Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company. “For airlines, social media acts as an important extension of a brand’s customer service, providing an avenue for consumers to ask questions and communicate directly with the airline, at an often stressful time” said Steve Thomson, UK Managing Director

Engagement Labs Ranks the Top U.S. Airlines Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – March 24, 2016 – Technology and data company Engagement Labs, released rankings on the top U.S. airlines on social media and through word of mouth (WOM) conversations. The data consists of Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company. Top 10 U.S. Airlines on Social Media U.S. Airlines Offline WOM Rankings “The airline industry as a whole thrives on customer satisfaction and places emphasis on developing trusted relationships with its consumers to ensure that when booking decisions are made, their service remains top of mind. Therefore, it is imperative for

Engagement Labs Announces Rankings of the Top U.S. Car Rental Companies Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – March 17, 2016 – Technology and data company Engagement Labs, released rankings on the top U.S. car rental companies both on social media and through word of mouth (WOM) conversations. The data consists of Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company. “With car rental companies so heavily reliant on consumer online research and reviews, response strategies are vital for their online success. Social media channels act as a go-to-source for customers to voice their opinions and concerns, thus how these brands respond to these inquiries

Engagement Labs Announces Rankings of the Top Consumer Electronics Brands Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – January 14, 2016 – Less than a week after the 2016 Consumer Electronics Show (CES), technology and data company Engagement Labs (TSXV:EL), creator of the eValue™ score, released its Total Social™ data rankings on the top consumer electronics brands both on social media and through word of mouth (WOM) conversations in the U.S. Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company. Top Ten Consumer Electronics Brands on Facebook, Twitter and Instagram Source: Engagement Labs eValueTM 2016 rankings of consumer electronics brands Top Ten Consumer Electronics Brands for Word of

New Year, New Resolutions! Engagement Labs Announces Rankings of the Top Fitness Apparel Brands and Top Diet & Weight Loss Programs TORONTO, ON – January 7, 2016 – Technology and data company Engagement Labs (TSXV:EL), creator of the eValue™ score, today released its Total Social™ data rankings on the top fitness apparel brands both on social media and through word of mouth (WOM) conversations in the U.S., as well as rank the top diet and weight loss programs on Facebook, Twitter and Instagram. Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of Word of Mouth conversations from the Keller Fay Group, an Engagement Labs company. Top Ten Fitness Apparel Brands on Facebook, Twitter and Instagram Source: Engagement Labs eValueTM 2016 rankings of U.S.

Engagement Labs Ranks Major Professional Sports Leagues for Both Social Media Performance and Offline Word of Mouth Conversations TORONTO, Ontario – November 16, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings of the major professional sports leagues on social media and through offline word of mouth (WOM) conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. “Major professional sports leagues have some of the most loyal fans around. With the far-reaching appeal of sports content and the passion from fans, sports leagues have a major opportunity to utilize social media to keep fans engaged both online and offline

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