The fall TV season is well underway, and ABC’s new TV show Quantico is getting a lot of buzz. Keller Fay Group is tracking the offline conversation weekly, and our research also shows gains for NBC’s Blindspot. “We’re seeing pretty healthy levels of talk among both men and women for those shows,” which points toward future success, Keller Fay’s Matt Phillips told USA Today, which has the results exclusively. Fox TV shows Rosewood and Minority Report both lost ground. You can read the full article here.
Who’s the Talk of the Hotel Industry? Ritz-Carlton Hotel Company Leads Online Conversation Among Hotel Brands and Hilton Hotel & Resorts Drive the Most Offline Conversations
Engagement Labs and Keller Fay Group Reveals the First Ever “Total Social” Media Performance for Offline and Online Conversations for the Hotel Industry in the U.S. TORONTO, ON–(Marketwired – Aug 13, 2015) – Technology and data company, Engagement Labs (TSX VENTURE: EL), creator of the eValue™ score, today released the first ever “Total Social” data rankings regarding how brands perform socially — on both social networks and offline word-of-mouth conversations. Engagement Labs looked at nine popular hotel chains using “Total Social,” a combination of Engagement Labs proprietary eValue online social media measurement score and Keller Fay’s word of mouth conversation measurement data TalkTrack®. Rankings of Offline Word of Mouth Conversation and eValue score on Facebook and Twitter: “With today’s highly competitive market, it’s imperative for brands to understand where the
It’s the perennial question for marketing professionals: What’s the best use of my budget to get the greatest impact on sales? Everyone wants to be smarter about how they allocate funds in the marketing mix, so it’s interesting to look at how the top U.S. Leading National Advertisers are dividing up their pies. In 2014, these 200 brands continued to invest most heavily in television and cable advertising (a 68.5% share), but they increased the share they spend on digital media, especially search, video, and mobile, according to AdAge. Over the last few years, one of the biggest shifts we’ve seen in our research about consumer word of mouth is the rising role that digital media now play in getting people to talk about brands. Between the second quarter of
On June 9th Universal McCann & Keller Fay Group joined together to present at the ARF Audience Measurement conference in NYC. Speakers Graeme Hutton, SVP, Universal McCann along with Brad Fay, COO of Keller Fay, explored a new approach to media planning – looking “beyond demographics” using word of mouth (WOM) based planning. Drawing from insights using our Nielsen TV/TalkTrack® fusion, we find that “social” TV is much more than just tentpole events or the usual programs (e.g. sports, younger female drama). Instead, we find a wide differentiation of “social” networks and programs depending on category. Read through this paper to see how this new approach to media planning can help marketers, agencies and media owners alike!
Nielsen & Keller Fay Group recently joined together to present a webinar: How to Use Television to Increase Word of Mouth. Speakers Mike Hess, EVP, Data Fusion and Integration, along with Brad Fay, COO of Keller Fay, showed how word of mouth (WOM) drives sales and makes marketing significantly more effective. It is now possible to plan media to maximize your advertising ‘s word of mouth impact. Insights were drawn from our fusion of NPM (National TV) and Talk Track (Keller Fay’s Word of Mouth measurement system). Key takeaways provides were: the role of TV in generating WOM, Word of Mouth’s influence on purchase decisions and how to incorporate it in media plans, How planning for media “expressions” rather than “Impressions” can impact which programs are more attractive advertising vehicles. For
NIELSEN & KELLER FAY GROUP WEBINAR How to Use Television to Increase Brand Word of Mouth Date: Wednesday, May 14, 2014 Time: 2-2:45pm Eastern/1-1:45pm Central Cost: Complimentary Webinar Speakers: Mike Hess, EVP, Data Fusion and Integration Brad Fay, COO, Co-Founder of the Keller Fay Group REGISTER NOW! Word of mouth (WOM) drives sales and makes marketing significantly more effective. And now you can plan media to maximize your advertising’s word of mouth impact. Join Nielsen and Keller Fay for this live webinar to hear key insights drawn from our fusion of NPM (National TV) and TalkTrack® (Keller Fay’s Word of Mouth measurement system). Key takeaways will cover: The role of TV in generating WOM Word of mouth’s influence on purchase decisions and how to incorporate it in
By Ed Keller Everyone, it seems, has heard that people are far more likely to share their bad brand experiences than positive ones. Probe further about whether they have actually seen evidence of that, and the answer is generally, “no, but I’ve heard it’s true.” Well, the fact is, it’s not true. Positive WOM is far more prevalent than negative WOM, and has a greater impact. For brands, there is far more to be gained than feared by being part of organic consumer conversation. To start, more than two-thirds of all brand-related WOM is generally positive in nature, while less than 10% is generally negative. That’s over eight times more positive than negative WOM. And what’s more, positive WOM is even more prevalent in key product categories, topping out at
by Ed Keller The Seattle Seahawk’s vaunted “12th man” and the crowd noise they generate make their home field the loudest of any stadium in the NFL. That sound is beginning to reverberate across the nation, as the Seahawks moved up 11 places in terms of their NFL Word of Mouth ranking among the 32 teams. Nevertheless, the Denver Broncos have had a clear word of mouth lead over the Seahawks, nationwide, over the course of this football season. These are the season-to-date statistics about word of mouth for the NFL, according to the Keller Fay Group, a word of mouth marketing research company that provides ongoing word of mouth tracking including both offline conversations as well as online chatter. Denver jumped into the ranks of top 5 most talked NFL
Study reveals radio’s ability to ignite social activity for advertisersFrom Inside Radio News, Nov. 5, 2013 Heavy radio listeners talk more about advertised brands and wield more clout among consumers than heavy users of TV and the internet, making them a highly attractive target for advertisers. So says a new study that looks at radio’s strength as a social medium that sparks brand conversations. Conducted by word-of-mouth researcher Keller Fay Group and commissioned by Nielsen Audio, the study begins with the premise that word-of-mouth about a brand or product can amplify the marketer’s message beyond those who are merely exposed to the advertising. Using data from Keller Fay’s TalkTrack nationally syndicated service, it shows that radio listeners, especially heavy users, are highly engaged in word of mouth, both online and
How well does WOM about TV shows align with ratings? The latest tracking from Keller Fay for Ad Age says, “Quite well.” People talked the most about the shows they watched the most … for the most part. So what do you think? Does water cooler talk predict the hit series? See the results and story on Ad Age: http://bit.ly/Hw5dL2
NEWS & INSIGHTS
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What do Palmolive, Corona, RCA and PayPal have in Common? They are All “Social Misfits” According to a New Report from Engagement LabsNew TotalSocial™ Analysis Profiles Brands that ...
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