The American Marketing Association Foundation (AMAF) announced on January 7th that Ed Keller and Brad Fay’s The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace and Daniel Pink’s To Sell is Human: The Surprising Truth About Moving Others as the co-winners of the 2013 Berry-AMA Book Prize for the best marketing book. The selection of the Berry-AMA Book Prize winners and finalists included a five member team of marketing experts led by the AMA VP of Publications Robert Lusch, James and Pamela Muzzy Chair in Entrepreneurship and Executive Director, McGuire Center for Entrepreneurship, Eller College of Management, University of Arizona.  The judging panel also included William Cron (Texas Christian University), Michael Krauss (Market Strategy Group), Gordon Wyner (Millward Brown Inc.), and Valarie Zeithaml (University of North Carolina). According

By Ed Keller First posted on Forbes.com August 17, 2012 What company doesn’t want its brands to be talked about? Every business person – from entrepreneur to CMO of a Fortune 500 company – is now coming to realize that social chatter is critical to a brand’s marketplace performance.  Ask your customers how they came to choose your brand and I am confident that the majority will say it was the advice of a friend or family member.  But how do you go about making your brand talkworthy?   That’s harder to determine.  And many marketers wonder whether they can create buzz even if they are a small business, or their product/service lacks sexiness, or their budget is limited.  The answer is yes. In The Face-to-Face Book, my coauthor Brad Fay

Posted on monocle24.com

July 17, 2012

In a recent interview with Ted Kravitz, on Monocle24’s The Briefing, which focuses on global affairs, business, culture and design, Ed Keller cautioned businesses concerning the allure of online social media at the expense of a more holistic and integrated communications strategy.

Posted on Acrossthesound.net June 13 2012 by Joseph Jaffe I recently sat down with Ed Keller, one half of the book Face-to-Face with co-author, Brad Fay (does that make him “Face” or “Face”?) and one half of the firm, Keller-Fay. He’s also the author of “The Influentials,” which I found to be really landmark in terms of understanding influence, particularly from a word-of-mouth point of view. Ed and the book Face-to-Face, focuses on REAL word-of-mouth in the REAL world (IRL). Considering that 90% of all conversations about brands take place “offline”, he may be onto something here… So here’s our conversation about funnel flipping, cavemen recommendations, facebook, facebook and facebook and influence, amongst many other topics… Be sure to forward this to any brand marketers you think would benefit from

PR Newswire PHILADELPHIA, May 31, 2012 /PRNewswire/ — MarketShare, the leading cross-media analytics company that enables global marketers to optimize their marketing investments, today announced some new insights in measuring the return on investment (ROI) impact of social influence and media.  MarketShare, through its partnership with Keller Fay, the first full-service marketing research and consulting company dedicated exclusively to word of mouth (WOM) marketing, has added offline WOM data streams into MarketShare’s analytics engine, gaining more detailed attribution insights into the impact of offline and online social networks within the marketing mix. The actual value of social media has never been more important to understand as well as quantify and consumer WOM is a key component of social influence. Using Keller Fay’s TalkTrack data, MarketShare has tested the impact of WOM

By Ed Keller The run up to Facebook’s IPO was abuzz with optimism about just how large and successful it would be.  The first few days following the IPO have been awash with stories of doom and gloom, a failed IPO, and lawsuits.  It’s now time for some perspective – not from an investor’s point of view, but from the point of view of social marketing. There is no question that there is a hugely important social wave rolling across the world of business and marketing today.  Every survey that is taken shows that more than any other source, people trust the advice and recommendations they get from other people – family, friends, colleagues at work, and sometimes even strangers they meet in stores – or reviews they read online.

Wall Street Journal Online Posted 5/17/2012 Ed Keller, co-author of “The Face-to-Face Book” discusses why, even as social media looms large, over 90% of consumer conversations still take place offline.

Wall Street Journal Online Posted May 14, 2012 By Ed Keller and Brad Fay The Facebook IPO has both the financial and marketing communities abuzz, and with good reason. Facebook is the king of the social media hill, and its growth and ability to attract a loyal and highly networked audience is to be admired. For brands, however, online social networks are far from the Holy Grail of marketing.  The research is increasingly clear and compelling that for brands that want to be social and generate conversation, a far bigger and more powerful force is real world, face-to-face conversation. It has been said that online social media is “word of mouth on steroids.” Key to that argument is a belief that online conversations will spread to hundreds or thousands of

By Ed Keller On May 22, Brad Fay’s and my new book, THE FACE-TO-FACE BOOK:  Why Real Relationships Rule in a Digital Marketplace, will be published.   You can download a free excerpt from the book here or buy it online here. As part of our research we looked at the history of word of mouth and social influence, and were reminded that the past is indeed prologue.  My first blog on this topic, reviewed the seminal work of Columbia Professors Paul Lazarsfeld and Elihu Katz – Personal Influence. Part two discussed the origins of word-of-mouth advertising in the 1960s and its relevance to today. In this third and final look back I turn to the Cluetrain Manifesto published in 1999. We live in the social media age of Facebook, Twitter,

By Ed Keller On May 22, Brad Fay’s and my new book, THE FACE-TO-FACE BOOK:  Why Real Relationships Rule in a Digital Marketplace, will be published.   You can download a free excerpt from the book here or find it online here. As part of our research we looked at the history of word of mouth and social influence, and were reminded that the past is indeed prologue.  My first blog on this topic, reviewed the seminal work of Columbia Professors Paul Lazarsfeld and Elihu Katz – Personal Influence .  Here I discuss the origins of word of mouth advertising and its relevance to today. The Advent of Word-of-Mouth Advertising As far as we have been able to determine, the phrase “Word-of-Mouth Advertising” was coined by Ernest Dichter who, in 1966,

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