Engagement Labs Announces Rankings of the Top Consumer Electronics Brands Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – January 14, 2016 – Less than a week after the 2016 Consumer Electronics Show (CES), technology and data company Engagement Labs (TSXV:EL), creator of the eValue™ score, released its Total Social™ data rankings on the top consumer electronics brands both on social media and through word of mouth (WOM) conversations in the U.S. Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversations from the Keller Fay Group, an Engagement Labs company. Top Ten Consumer Electronics Brands on Facebook, Twitter and Instagram Source: Engagement Labs eValueTM 2016 rankings of consumer electronics brands Top Ten Consumer Electronics Brands for Word of

Engagement Labs Announces Total Social™ Rankings of the Top Luxury Brands Based on Social Media and Word of Mouth Performance TORONTO, ON– December 09, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of the eValue™ score, today released its Total Social™ data rankings on the top luxury brands both on social media and through word of mouth (WOM) conversations in the U.S. Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten U.S. Luxury Brands — Online and Word of Mouth Conversations Source: Engagement Labs eValueTM 2015 rankings of U.S. luxury brands and Keller Fay’s TalkTrack® 2015 rankings of U.S. luxury brands’ word of mouth conversation. “Social media provides

Engagement Labs Announces Total Social™ Rankings of Top U.S. Children’s Toy Brands Based on Social Media and Word of Mouth Performance TORONTO, ON – December 2, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of the eValue™ score, today released its Total Social™ rankings on the top U.S. children’s toy brands for both social media and word of mouth (WOM) conversations. Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten U.S. Children’s Toy Brands – Online and Positive Word of Mouth Conversations Source: Engagement Labs eValue™  2015 rankings of U.S. children’s toy brands and Keller Fay’s TalkTrack® 2015 rankings of U.S. children’s toy brands’ word of mouth conversation. “The

Engagement Labs Announces ‘Total Social’ Rankings of Top U.S. Retailers Based on Social Media and Word of Mouth Performance TORONTO, ON – November 23, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings on the top U.S. retailers for both social media and word of mouth (WOM) conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool, and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten U.S. Retailers – Online and Word of Mouth Conversations Source: Engagement Labs eValueTM 2015 rankings of U.S. retailers and Keller Fay’s TalkTrack® 2015 ranking U.S. retailers’ word of mouth conversation. “A retailer’s entire year is often determined in the months leading

Engagement Labs Ranks Major Professional Sports Leagues for Both Social Media Performance and Offline Word of Mouth Conversations TORONTO, Ontario – November 16, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings of the major professional sports leagues on social media and through offline word of mouth (WOM) conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. “Major professional sports leagues have some of the most loyal fans around. With the far-reaching appeal of sports content and the passion from fans, sports leagues have a major opportunity to utilize social media to keep fans engaged both online and offline

Engagement Labs Announces Rankings of Top U.S. Beer Brands Based on Social Media and Word of Mouth Performance TORONTO, ON – November 10, 2015 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings on the top U.S. beer brands for both social media and word of mouth (WOM) conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten U.S. Beer Brands – Online and Word of Mouth Conversations Source: Engagement Labs eValueTM 2015 rankings of U.S. beer brands and Keller Fay’s TalkTrack® 2015 ranking U.S. beer brands’ word of mouth conversation. “Beer has immense appeal to a broad audience,

TORONTO, ON–(Marketwired – Nov 10, 2015) –  Keller Fay Group, an Engagement Labs (TSX VENTURE: EL) company and creator of Talk Track®, today announces the addition of Maggie Fosdick as Vice President. Fosdick will manage key media and agency accounts, and help the Company further develop their “Total Social” measurement data and analytics tool, which will provide brands with a 360 degree view of how audiences are talking about their brand, both online and offline. Working out of the Keller Fay office in New Brunswick, New Jersey, Fosdick will use her years of experience and knowledge in the industry to expand the reach of the Keller Fay brand. “Maggie’s experience working with influential brands in the research and analytics industry will be leveraged to stay at the leading edge of

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Engagement Labs releases ‘Total Social’ rankings measuring performance of online and offline conversations for new fall TV shows TORONTO, ON. – October 22, 2015 – Technology and data company Engagement Labs (TSXV:EL), today released ‘Total Social’ data rankings on the new fall TV show lineup for online and offline conversations. ‘Total Social’ combines Engagement Labs’ proprietary eValue™ social media measurement tool and TalkTrack®, the leading measurement source of word of mouth conversation from the Keller Fay Group, an Engagement Labs company. Scream Queens is undefeated with respect to online conversation on Facebook, Twitter and Instagram for the fourth week in a row, while placing a close second to The Muppets for the most offline word of mouth. According to TalkTrack and eValue data, below are the rankings of the new fall TV

Engagement Labs and Keller Fay Group Reveals the First Ever “Total Social” Media Performance for Offline and Online Conversations for the Hotel Industry in the U.S. TORONTO, ON–(Marketwired – Aug 13, 2015) – Technology and data company, Engagement Labs (TSX VENTURE: EL), creator of the eValue™ score, today released the first ever “Total Social” data rankings regarding how brands perform socially — on both social networks and offline word-of-mouth conversations. Engagement Labs looked at nine popular hotel chains using “Total Social,” a combination of Engagement Labs proprietary eValue online social media measurement score and Keller Fay’s word of mouth conversation measurement data TalkTrack®. Rankings of Offline Word of Mouth Conversation and eValue score on Facebook and Twitter: “With today’s highly competitive market, it’s imperative for brands to understand where the

Word of Mouth’s Measurement Imperative

Thursday, 05 December 2013 by

Word of mouth is more effective than traditional marketing, but difficulty proving ROI is a significant obstacle to growth. Those are two of the most significant findings to emerge from the recently released “State of Word of Mouth Marketing Survey,” conducted by the Word of Mouth Marketing Association (WOMMA) and the American Marketing Association (AMA). According to the study, two thirds of marketing professionals feel that word of mouth marketing is more effective than “traditional” marketing.  Reflecting this belief, 70% of marketers expect their companies will spend more money on social media in 2014, representing a bigger increase than any of 10 forms of marketing that were studied. Standing in the way of bigger investment in word of mouth and social media marketing, however, are difficulty measuring offline WOM (89%),

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