Keller Fay Group to Provide Word of Mouth Advocacy and Influencer Marketing Solutions to the Automotive Sector TORONTO, ON. – December 1, 2015 – In an increasingly crowded automotive marketing landscape, brands need to align themselves in the hearts and minds of its consumers to make an impact. Therefore, Keller Fay Group, an Engagement Labs (TSXV: EL) company, today announced a strategic partnership with Morpace, a leading market research and consulting firm, to offer word of mouth (WOM) advocacy and influencer marketing research and consulting services to the automotive sector in order to provide the automotive marketing industry with data and insights to drive sales. “The automotive marketing landscape is increasingly cluttered, and to stand out and thrive, automotive brands need to tap the power of customer advocacy. This type of
Why does “social marketing” work amazingly well? Because humans are “hardwired to be social.” PBS recently aired a special featuring biologist E.O. Wilson: “Of Ants and Men,” which can be viewed in its entirety on the PBS website. The documentary presents the evolutionary science of how and why humans are social creatures. It also provides compelling evidence of why marketing professionals should focus on word-of-mouth and social marketing. While face-to-face conversation may be as old as time, our understanding of the importance of social interaction is new and still emerging. Scientists like Wilson – as well as anthropologists, evolutionary biologists, social psychologists, neuroscientists, epidemiologists, network theorists, and more— are uncovering powerful new evidence of just how connected we are to each other and the degree to which our decisions, large
Engagement Labs Announces Rankings of Top U.S. Financial Institutions Based on Online and Offline Conversations TORONTO, ON – Nov 4, 2014 – Technology and data company Engagement Labs (TSXV:EL), creator of eValue Analytics™, today released its ‘Total Social’ data rankings on the top U.S. banking institutions for both online and offline conversations. TD Bank, Regions Bank and PNC Bank show the greatest strength in building engagement with audiences both on social media and through offline word of mouth (WOM) conversations. Total Social combines Engagement Labs’ proprietary eValue social media measurement tool and TalkTrack®, the leading measurement source of WOM conversation from the Keller Fay Group, an Engagement Labs company. Top Ten Online Social Rankings of U.S. Banking Institutions – Six Month Comparison Source: Engagement Labs eValue™ 2015 rankings of U.S.
Creative Quality is not Only the Leading Factor in Driving ROI but Also the Lead Factor in Getting Consumers to Talk about a Brand
Engagement Labs ranks TV advertising campaigns that drive brand conversations TORONTO, Ontario – October 27, 2015 – Keller Fay Group, an Engagement Labs (TSXV:EL) company, has partnered with Analytic Partners to gain a deeper understanding of the relationship between consumer word of mouth (WOM) and the quality of brand advertising, to determine the impact it has on sales. The study brings together robust WOM tracking data using Keller Fay’s TalkTrack®, and extensive industry insights from Analytic Partners’ ROI Genome Project. According to an analysis of more than 250 TV campaigns, the study found that when advertising causes conversations and online sharing, it is much more likely to also drive sales, compared to when it does not drive conversation. Additionally, the quality of the creative is more effective at driving consumers
“When it comes to buzz, food reigns supreme,” CNBC’s Katie Little noted last week, after we released our latest word of mouth report on quick service restaurants. McDonald’s leads the fast food list with the most conversation by volume, followed by Taco Bell, Starbucks and Burger King. But when we look at sentiment, it’s Chick-Fil-A that comes out on top, with 84% of positive talk. The chain also showed strong momentum, with a 15% growth in word of mouth. The fast food restaurant with the greatest word of mouth momentum is Domino’s. Read the full CNBC story here.
Who’s the Talk of the Hotel Industry? Ritz-Carlton Hotel Company Leads Online Conversation Among Hotel Brands and Hilton Hotel & Resorts Drive the Most Offline Conversations
Engagement Labs and Keller Fay Group Reveals the First Ever “Total Social” Media Performance for Offline and Online Conversations for the Hotel Industry in the U.S. TORONTO, ON–(Marketwired – Aug 13, 2015) – Technology and data company, Engagement Labs (TSX VENTURE: EL), creator of the eValue™ score, today released the first ever “Total Social” data rankings regarding how brands perform socially — on both social networks and offline word-of-mouth conversations. Engagement Labs looked at nine popular hotel chains using “Total Social,” a combination of Engagement Labs proprietary eValue online social media measurement score and Keller Fay’s word of mouth conversation measurement data TalkTrack®. Rankings of Offline Word of Mouth Conversation and eValue score on Facebook and Twitter: “With today’s highly competitive market, it’s imperative for brands to understand where the
Target’s recent announcement that it would remove gender-based signage in its stores generated a storm of discussion. Likewise, Amazon reliably stirs up a constant stream of conversation, no matter if it’s about Prime Day, drones or its Dash button. Both companies are exceedingly good at getting people to talk about them. Earlier this year, S&P Capital IQ and USA Today analyzed the sales of the top retailers. It discovered that just 10 retailers collected more than two-thirds of all the revenue generated by publicly traded retailers in the S&P 1500. This is where it gets interesting. Based on our research, we know that word of mouth is often a leading indicator of sales performance. Thus, we decided to look at how this handful of retailers performed in our TalkTrack® Syndicated
The power of word of mouth (WOM) is unmatched in terms of consumer influence in the marketplace. It is proven to be a significant sales driver and amplifier of the effect of paid media. Brands that master the art and science of word of mouth have a significant strategic advantage. There’s one group taking the lead in all WOM conversations, engaging in far more brand talk than average — Hispanics. Join us for Univision’s next Hispanic 411 webinar on August 12 at 2 pm, where Roberto Ruiz, EVP of Strategy and Insights at Univision, and Ed Keller, CEO of the Keller Fay Group and President of Engagement Labs, will share insights and offer practical “how-to’s” for increased WOM engagement. Register Now for this Webinar! Date/Time: August 12, 2 pm-3 pm
Even with the help of Taylor Swift appearing in commercials, Diet Coke no longer reigns as the nation’s No. 2 soda brand. Pepsi has retaken the second slot behind Coca-Cola. Ad Age, citing a recent report by Beverage Digest, says Diet Coke lost 6.6% volume in 2014, which dropped it to third place in terms of market share. This is attributed to consumers flocking less to diet drinks and as a result changing tastes and health concerns, according to the Beverage Digest report. Among the top 10 soda brands, diet brands performed poorly in comparison to regular brands. In addition to Diet Coke’s decline, Diet Pepsi — the seventh leading soft drink brand — lost 5.2% volume, the second biggest decline after Diet Coke. Fanta saw the biggest gain, shooting
At the ‘Impact 2015’ conference, the annual conference of the (UK) Market Research Society, Steve Thomson spoke about the importance of the rise of social media, seizing the social opportunity, and what to look out for. Thomson spoke about the importance of robust and holistic measurement in order for brands to maximize their social impact and relevance. He also warned against assessing brand advocacy purely via the Net Promoter Score and encouraged brands to track actual advocacy rather than potential advocacy. “Real life is messy,” he said. “People don’t always live up to their NPS billing.” Similarly, actual impressions were more valuable than potential reach figures, and sentiment – while difficult to measure – was essential to understanding not just what was being said about a brand but also what
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