Keller Fay is an authoritative trusted advisor

The Keller Fay Group is the first market research and consulting firm dedicated to word of mouth.

We serve savvy leading brands, agencies, and media capitalizing on the most powerful force in the marketplace today – word of mouth.

We know who’s talking about your brand and what they are saying, good or bad.  Seriously.  We do.  Here’s how.

We conduct ongoing research with consumers about their spontaneous word of mouth conversations on products, services, and brands – 36,000 interviews each year.  Consumers report their chats about 350,000+ brands every year.

We offer research-based strategy development and innovative approaches for testing, evaluating, tracking, and improving your word of mouth.

Our authoritative research can bring eye-opening clarity to your decision making. We often find ourselves debunking WOM myths to help a client adapt a fresh approach in their marketing plans.

The firm was founded in 2006 by two seasoned professionals, Ed Keller, former CEO of RoperASW and NOP World Consumer, and Brad Fay, former managing director at Roper and NOP World. They are both respected authorities, sought for comment by the Wall Street Journal, New York Times and trade journals such as Journal of Market Research and AdAge.  These partners are also authors of a number of notable books, most recently The Face-to-Face Book – Why Real Relationships Rule in a Digital Marketplace, named 2013 Best Book in Marketing by the American Marketing Association.

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