Debunking the Myth of Negative Word of Mouth

There is a common assumption that word of mouth tends to be negative, and that negative WOM has greater impact than positive talk.  It turns out that both are untrue.

To start, more than two-thirds of all brand WOM is actually positive in nature, while less than 10% is purely negative.  That’s over eight times more positive than negative WOM. Further, positive WOM is generally more powerful than negative WOM – and by a wide margin.  Review the assumptions vs. facts for yourself:

Feel free to comment or share your views on positive and negative word of mouth!